What Does AI Mean for the Future of Digital PR?

What Does AI Mean for the Future of Digital PR?

“AI is a tool that should enhance and complement the work of PR professionals, rather than replace them entirely.”

As technology continues to advance at an unprecedented pace, artificial intelligence (AI) is becoming an increasingly integral part of our daily lives.

From voice assistants to autonomous vehicles, AI is transforming various industries, and digital PR is no exception. While it might be easy to focus on the negatives when it comes to AI and the workplace, it can also possibly revolutionize the digital PR industry if used correctly.

We have compiled a list of eight key ways that we predict AI might change the industry – and how to use it to your advantage.

 

Ideation Will Get Easier – If Used Correctly 💡

One of the key benefits of AI in Digital PR is its ability to streamline the ideation process. By analyzing vast amounts of data and consumer insights, AI-powered tools can help generate valuable ideas for PR campaigns and strategies.

Leveraging AI correctly can enable PR professionals to identify emerging trends, anticipate customer needs, and develop targeted and impactful PR campaigns. Ideation is often the hardest part – especially for digital PR professionals so any help is a big one in this case and AI definitely has the potential to get the creative juices flowing, but can’t be relied on entirely.

 

Learning New Skills Can Also Become Easier 🤔

AI technology not only assists with generating ideas but also facilitates the process of acquiring new skills.

With AI-powered training platforms, PR practitioners can access personalized learning experiences, allowing them to upskill and stay up-to-date with the latest industry trends – and quickly learn information about their various clients’ areas of expertise. This ensures that PR professionals can adapt to the evolving digital landscape and stay ahead of the competition.

 

It’s Also Great for Solving Simple Equations 📐

When marketers are expected to solve complex mathematical equations – things can get tricky fairly fast. While Digital PRs may be experts at creativity, the majority aren’t experts when it comes to maths, statistics or percentages – However, between indexes and data sets, math and digital PR do tend to go hand in hand.
AI can be particularly helpful in handling routine calculations and data analysis. By automating mundane tasks, such as data processing or statistical analysis, AI enables PR practitioners to focus their time and energy on more strategic and creative aspects of their work.

 

It Could Be Useful for Data Entry in the Future Too 💻

Data entry is an essential but often time-consuming task in Digital PR. AI technology has the potential to automate this process by extracting and categorizing relevant information from various sources. By automating data entry, AI may allow PR professionals to save time, reduce human error, and allocate their efforts toward more creative activities.

 

AI Is Also Helpful for Writing Press Releases ✏️

Writing compelling press releases is a crucial aspect of Digital PR. AI-powered writing tools can assist PR professionals in crafting well-structured and engaging content.

By leveraging natural language processing and machine learning algorithms, these tools can suggest improvements, provide grammar and style suggestions, and ensure that press releases are optimized for maximum impact (and links) for your clients.

 

And It Can Even Help the Outreach Process Too ✉️

AI technology can also revolutionize the outreach process in Digital PR. AI-powered tools can analyze vast amounts of data to identify potential influencers, journalists, or media outlets relevant to a specific campaign.

Additionally, AI may be able to assist in personalizing outreach messages, increasing the likelihood of building meaningful connections and securing media coverage. However, it is essential to tread carefully and maintain a human touch in communication to ensure genuine and authentic relationships with media professionals – especially considering we are a LONG way away from AI being able to generate media lists or fully automate outreach.

 

Tread Carefully with How You Use It Though 🚩

While the potential benefits of AI in Digital PR are significant, it is crucial to approach its implementation with caution. AI is a tool that should enhance and complement the work of PR professionals, rather than replace them entirely.

Human intuition, creativity, and relationship-building skills remain irreplaceable in the world of PR. It is essential to strike a balance between utilizing AI technology and maintaining a human-centric approach to ensure the most effective PR strategies, both in digital and traditional PR, as well as other careers.

 

So, Are We Likely to Be Replaced by Robots Soon? 🤖

The fear of being replaced by robots is a common concern in many industries, including PR. However, the role of AI in Digital PR should be seen as an opportunity rather than a threat.

While AI can automate certain tasks and improve efficiency, it cannot replicate the unique qualities that human PR professionals bring to the table. The human touch, empathy, and the ability to understand and adapt to complex situations are invaluable assets that AI can’t fully replicate.

 

In conclusion:

AI offers tremendous potential for the future of Digital PR. By leveraging AI-powered tools, PR professionals can streamline ideation, acquire new skills, automate routine tasks, improve content creation, and enhance the outreach process.

However, it is essential to approach AI implementation carefully, ensuring that human intuition and creativity remain at the forefront. As long as PR professionals embrace AI as a valuable assistant rather than a replacement, we can unlock new possibilities and thrive in the ever-evolving digital landscape.

 

Heathrow Airport likely most stressful airport in Europe

From sentiment scores and the number of delays to luggage, security and even WiFi ratings – here are which European airports are causing passengers the most stress.

With many European airports coming under fire over recent months for increased delays due to staffing shortages, The Digital PR hub at Legacy Communications has analysed Europe’s busiest airports to find out which are most likely to stress you out this Easter.

Legacy combed through over 10,000 passenger reviews, 2,500 tweets, and hours of flight data to gauge which airports are likely to cause the biggest bump in blood pressure amid recent scenes at airports throughout Europe with London’s Heathrow Airport landing in the top spot.

Also in the top three was Dublin Airport which has come under fire recently for delays due to staff shortages and Manchester airport which just saw its managing director step down over similar issues.

To get an overall stress score Legacy analysed the annual number of passengers, rate of delays, social media sentiment and passenger reviews to figure out which of Europe’s airports are the most stress-inducing.

Another of London’s airports, Gatwick, also ranked in seventh place of the overall most stressful airport list, with London’s Stansted also breaking the top fifteen at thirteenth place.

Meanwhile, the only one of London’s airports to crack the top fifteen in passenger satisfaction reviews for WiFi, check-in, security and more was Heathrow with a score of 78%.

Heathrow also ranked number one in negative sentiment social media analysis with a score of -263. Meanwhile, Gatwick landed itself in third place for overall flight delays with a score of 96.17.

 

Overall Most Stressful Airports Top 25:

Rank Airport City Country Tensi Score Delay Rate Annual Passengers Total Stress Score
1 Heathrow Airport London United Kingdom -263 95.43 78,014,598 145.4766667
2 Dublin Airport Dublin Ireland -221 94.83 29,582,321 114.9433333
3 Manchester Airport Manchester United Kingdom -217 96.88 27,901,708 113.6266667
4 Adolfo Suárez Madrid–Barajas Airport Madrid Spain -170 93.47 53,386,075 105.49
5 Frankfurt am Main International Airport Frankfurt Germany -156 92.85 64,500,386 104.2833333
6 Charles de Gaulle International Airport Paris France -141 96.51 69,471,442 102.17
7 Gatwick Airport London United Kingdom -165 96.17 45,561,694 102.0566667
8 Amsterdam Airport Schiphol Amsterdam Netherlands -145 91.38 68,515,425 101.46
9 Munich Airport Munich Germany -155 88.91 44,577,241 95.97
10 Istanbul Atatürk Airport Istanbul Turkey -128 93.75 63,859,785 94.91666667
11 Barcelona–El Prat Airport Barcelona Spain -125 92.18 47,262,826 88.06
12 Lisbon Portela Airport Lisbon Portugal -138 95.91 26,669,755 86.63666667
13 London Stansted Airport London United Kingdom -142 92.51 25,904,573 86.50333333
14 Leonardo da Vinci–Fiumicino Airport Rome Italy -106 87.95 40,968,756 77.98333333
15 Vienna International Airport Vienna Austria -110 95.12 24,392,805 76.37333333
16 Palma De Mallorca Airport Palma de Mallorca Spain -125 77.03 27,970,655 76.34333333
17 Düsseldorf International Airport Duesseldorf Germany -115 85.64 24,640,564 74.88
18 Oslo Airport, Gardermoen Oslo Norway -111 85.81 27,482,315 74.60333333
19 Brussels Airport Brussels Belgium -113 86.78 24,783,911 74.59333333
20 Zürich Airport Zurich Switzerland -105 87.12 29,396,094 73.70666667
21 Copenhagen Airport Copenhagen Denmark -102 89.86 29,177,833 73.62
22 Stockholm Arlanda Airport Stockholm Sweden -105 85.61 26,642,034 72.20333333
23 Milan–Malpensa Airport Milano Italy -111 82.02 22,169,167 71.67333333
24 Athens International Airport Athens Greece -110 74.55 21,737,787 68.51666667
25 Antalya Airport Antalya Turkey -121 54.04 25,931,659 66.68

Sentiment Analysis Stress Score Top Ten:

Rank Airport Sentiment Score
1 Heathrow Airport -263
2 Dublin Airport -221
3 Manchester Airport -217
4 Adolfo Suárez Madrid–Barajas Airport -170
5 Gatwick Airport -165
6 Frankfurt am Main International Airport -156
7 Munich Airport -155
8 Amsterdam Airport Schiphol -145
9 London Stansted Airport -142
10 Charles de Gaulle International Airport -141

  Most Delayed Airports Top Ten:

Rank Airport State Country Delay rate %
1 Manchester Airport Manchester United Kingdom 96.88
2 Charles de Gaulle International Airport Paris France 96.51
3 Gatwick Airport London United Kingdom 96.17
4 Lisbon Portela Airport Lisbon Portugal 95.91
5 Heathrow Airport London United Kingdom 95.43
6 Vienna International Airport Vienna Austria 95.12
7 Dublin Airport Dublin Ireland 94.83
8 Istanbul Atatürk Airport Istanbul Turkey 93.75
9 Adolfo Suárez Madrid–Barajas Airport Madrid Spain 93.47
10 Frankfurt am Main International Airport Frankfurt Germany 92.85

Passenger Satisfaction Reviews Top 25:

Rank Airports Getting to Airport Check-in Terminal facilities Security Check WiFi Food and retail services Lounge Immigration/customs Baggage claim Total score
1 Istanbul Atatürk Airport 84% 88% 89% 87% 71% 85% 87% 86% 89% 85%
2 Zürich Airport 89% 87% 86% 75% 86% 80% 76% 83% 80% 82%
3 Amsterdam Airport Schiphol 88% 86% 84% 86% 81% 82% 80% 76% 75% 82%
4 Vienna International Airport 88% 81% 86% 85% 85% 76% 72% 81% 79% 81%
5 Munich Airport 79% 84% 83% 86% 78% 80% 79% 74% 76% 80%
6 Adolfo Suárez Madrid–Barajas Airport 85% 83% 82% 81% 71% 76% 78% 74% 75% 78%
7 Heathrow Airport 82% 83% 82% 80% 74% 78% 74% 75% 75% 78%
8 Athens International Airport 80% 82% 78% 74% 83% 75% 70% 75% 76% 77%
9 Frankfurt am Main International Airport 83% 83% 80% 76% 75% 76% 72% 75% 71% 77%
10 Copenhagen Airport 85% 81% 83% 75% 80% 76% 67% 74% 67% 76%
11 Palma De Mallorca Airport 82% 81% 79% 70% 83% 76% 66% 75% 76% 76%
12 Barcelona–El Prat Airport 84% 81% 80% 67% 80% 75% 68% 74% 73% 76%
13 Dublin Airport 81% 81% 77% 78% 77% 74% 64% 76% 72% 76%
14 Oslo Airport, Gardermoen 85% 83% 80% 78% 73% 69% 73% 65% 73% 75%
15 Lisbon Portela Airport 85% 79% 78% 75% 68% 73% 75% 67% 72% 75%
16 Gatwick Airport 80% 81% 77% 81% 65% 74% 64% 75% 72% 74%
17 Brussels Airport 80% 82% 81% 78% 69% 71% 72% 65% 67% 74%
18 Leonardo da Vinci–Fiumicino Airport 77% 77% 78% 80% 71% 74% 66% 70% 67% 73%
19 Düsseldorf International Airport 83% 82% 76% 78% 64% 73% 71% 68% 64% 73%
20 Stockholm Arlanda Airport 79% 78% 76% 72% 69% 68% 71% 61% 67% 71%
21 Charles de Gaulle International Airport 74% 77% 73% 75% 70% 68% 65% 70% 68% 71%
22 Antalya Airport 81% 76% 77% 74% 48% 73% 68% 74% 63% 70%
23 Milan–Malpensa Airport 75% 70% 76% 62% 75% 68% 59% 68% 66% 69%
24 Manchester Airport 78% 76% 67% 69% 62% 67% 67% 66% 62% 68%
25 London Stansted Airport 73% 73% 70% 70% 58% 69% 69% 66% 66% 68%