Case studies
Cash and Carry Kitchens: Create Something More.
Following developing other award-winning campaigns together, Legacy Communications was appointed to lead creative strategy and campaign creative for Cash and Carry Kitchens' new integrated brand platform, "Create Something More.
Having developedother high performing campaigns for CCK, including a 'Best in retail' Award at DMA 2025, our Brand and Content team were appointed lead creative strategy and campaign creative for Cash and Carry Kitchens.
The campaign is built around the small, everyday kitchen rituals that create lasting memories, which every Irish family recognises, and the role thoughtful design plays in making space for these moments that matter
A fully integrated campaign running across TV, radio, OOH, in store and social, with Havas Media Ireland, new brand identity by TAP Design Consultancy and TVC direction & production by Ben & Conor at Rubber Duck.
Cash and Carry Kitchens, Ireland's no.1 kitchen retailer manufacturing kitchens in Cork for homes all over Ireland for almost 50 years, approached Legacy to develop the creative strategy and campaign creative in support of their new brand identity, one that would capture what the brand truly stands for, and connect meaningfully with Irish families: we needed to create a campaign that felt genuinely Irish, uncomplicated, emotionally resonant and true to how people really live in their kitchens.
On the back of a rigourous creative planning and strategic process, the campaign leans into the small, familiar rituals of life in Irish kitchens, that everyone recognises; A father obsessively organising the dishwasher, siblings sneaking biscuits, teenager's pausing exam study for a well timed cup of tea in the all too familiar mis matched mug. These are the moments that happen in kitchens every single day, and the moments that often become lifelong memories.
The hero TVC, set to "Happy Place" by band St. Phnx, glides across the sleek surfaces of one of Cash and Carry Kitchens' newest designs, revealing how thoughtful design quietly supports the rhythms of daily life. Produced by Rubber Duck and directed by Ben Colwell and Conor Ryan, the film is warm, observational and distinctly Irish in tone.
The campaign runs fully integrated across a range of owned and earned channels, with media planning by Havas Media Ireland, and bringing to life an exciting new brand identity developed by TAP Design Consultancy.
The Campaign
Alan Morris, Head of Marketing, Cash and Carry Kitchens said: "We wanted this campaign to reflect the real role our kitchens play in homes across Ireland, and the roles we play in helping people create elevated spaces for everyday life. 'Create Something More' captures that perfectly, showing how a thoughtfully designed kitchen becomes the backdrop to those moments."
Shireen McDonagh, Head of Brand and Content, Legacy Communications added: "Our approach needed to keep the storytelling simple, and recognisable. Irish kitchens are full of small but important rituals and interactions that everyone can relate to, moments that often become lifelong memories. By focusing on those everyday interactions, we could show how thoughtful design supports the way people actually live."
Legacy Communications led creative strategy and campaign creative for "Create Something More", a new integrated brand platform for Cash and Carry Kitchens. An Irish company. Making kitchens in Cork. For homes all over Ireland.