Our StorySell method is a radically new way of thinking about your campaign story. We carve out a unique space for your brand (Story) and then we build an impactful course of action and call to action (Sell).
We develop your campaign using our StorySell Method. We identify your brand truth and core buyer persona. We use intelligent insights to interrogate that audience and what truly matters to them and where we can meet them in an impactful way.
Then we create the observation, which swiftly becomes the insight. Then we build your story. The story that will compel and persuade your audience. That will build an emotional connection because whether you are B2B or B2C or somewhere in between you need to be human-to-human. Facts and figures don’t sell. Stories do. Humans are not wired to remember facts and figures about your business for long but they do remember stories. Our story paves the way for sales.
Once we have an impactful story developed we plan a course of action and a call to action (the Sell).
Where do we meet your buyer with your story and what do we want them to do? We need to make sure our story has an ending, as does our campaign. KPIs that deliver real results that matter to you, not us.
We use Digital PR; SEO; content; inbound; account-based marketing; influencers and ambassadors and, sometimes, a sponsorship or partnership to sell the story.
Some of our selected work.
ALDI IRFU Cookbook Launch
Pieta SIGNS of Suicide
ALDI Spring/Summer Wine Showcase Event
Darkness into Light With Pieta House
Lyre’s Launch with Legacy
Dublin is Easing Open