Our keyword strategy is built on showing ads to those searching for high-end “private tours of Ireland”. We opted for a less is more strategy with exact match keywords, where all converting terms are mined & added.
All conversion actions on the site were tracked correctly to give us the best data. This includes the lead submit form but also a Livechat feature on the site. All bidding is conversion-focused to increase performance
We have a tailored audience strategy. We’ve layered additional audiences onto the campaigns to further enhance conversions with kingpin campaigns to solely concentrate on the audiences that drive leads.
Leads +300%
Conversion Rate +600%
Cost Per Lead -71%
In the last four months from Oct 23 to Feb 24, the conversion rate has increased by this amount. This has resulted in an increase in overall leads and lower cost per lead.