Digital PR is telling your story through a creative story to boost brand awareness and drive traffic to your website. We are one of the leading Digital PR Agencies in Ireland.
Digital PR is a digital marketing tactic that helps boost awareness of your brand and its online presence. The idea behind this is to create a compelling piece of content that provides real value to the target audience that is most important to your brand.
It combines creative content marketing, SEO, and PR. Because of the different disciplines involved, it is important to select a good Digital PR agency, like Legacy Communications.
It doesn’t have to (maybe shouldn’t) be about your product but something that your audience can really relate to. Of course the subject you cover will be relevant to your brand but it’s more important that you produce something meaningful for your target audience. While Digital PR is very similar to traditional PR, digital campaigns are more targeted, give more meaningful measurements and allow you to gather audiences for remarketing campaigns.
The most important inputs are the idea and message you want to share with your audience.
We think in a radically different way about how to create your story - we think differently, we do differently.
Legacy has a long track record dealing with media outlets and gaining valuable exposure for brands. Combine this traditional PR foundation with a Digital PR mindset and you've got a winning focus.
Yes Digital PR can be a key ingredient in your SEO campaigns, driving high authority links, brand mentions, citations and referral traffic to your website
A Digital PR agency will combine all of the power of traditional PR with measurable metrics that can boost all marketing channels
Some of our selected work.
ALDI Spring/Summer Wine Showcase Event
Darkness into Light With Pieta House
Lyre’s Launch with Legacy
Dublin is Easing Open