Case studies
Ubiquitous grow referral traffic in US and globally with Digital PR
Ubiquitous partnered with Legacy Communications to grow referral traffic through Digital PR both across the US and globally.
Legacy used digital pr to drive coverage and traffic to Ubiquitous’ website through a series of campaigns focused on their key areas such as TikTok and influencer marketing.
We drove a digital pr ‘dream job’ where people could apply to watch TikTok for Ubiquitous which led to 150+ pieces of coverage across global high DR publications such as Newsweek, Fox Business, MSN, ABC & The Sun.
We tailored each release to each different country targeted, leading to a 2,380% increase in referral traffic for Ubiquitous.
Ubiquitous wanted to grow its organic traffic on both a local and global level. Their goal was to outrank some of their global competitors.
We used our unique approach to digital pr to increase referral traffic and drive links to the Ubiquitous website. Legacy created a strategic content process, creating a variety of releases for each month, while also spotting any reactive opportunities for the client.
From the most Tik-Toked restaurants to Love Island commentary and the TikTok dream job, we aimed to secure 20 pieces of coverage per release, which we surpassed for each outing, resulting in a huge jump in rankings for Ubiquitous.
Results
We surpassed our overall six-month link target by month four, generating 199 pieces of coverage and 136 links.
We landed coverage from a multitude of high authority sites, from RTE to Newsweek to Fox and CBS using everything from reactive to expert comment-led releases, plenty of data - and of course, dream jobs.
• We increased referral traffic by over 2,000% throughout the most recent campaign and organic traffic is increasing at a huge rate also.