Case studies

Dublin is
Easing Open

Re-opening of Dublin City Campaign with Colm Meaney Delivers Reach of 5 million.

Key Points
01

As Dublin City look set to re-open after Covid; Legacy needed to develop a truly impactful and important creative to grab attention in order to deliver vitally important messaging to Dubliners

02

We needed to utilise a range of channels to reach all types of Dubliners.

03

We needed to balance keeping visitors safe and businesses operating and expectations managed as the city eased open.

Campaign Objective

Legacy was tasked with one of the most important campaigns of Covid. To support a wide range of key stakeholders in developing a carefully crafted story around the re-opening of Dublin City post Covid. Key was to keep everyone safe throughout the re-opening phases by communicating clearly what to expect.

Campaign Approach

Legacy developed a creative campaign titled ‘Dublin is Easing Open’ that lived through the line and managed all the media buy for this.

To support this, Legacy connected with international actor and Dublin local, Colm Meaney, to produce a video and content strategy that went viral on social media across the days and weeks that followed. He generously gave us his time for free.

Results

A creative and well-balanced campaign and story that delivered vitally important messaging; with over 5 million opportunities for Dubliners to see.

The entire campaign achieved over 100 pieces of coverage across broadcast, print and online channels.

Results.

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