Case studies
Precision Powered PPC – Boosting B2B Leads
We call it our “kingpin” strategy. It’s all about monitoring search term trends week by week and utilising this data in a separate kingpin campaign. Over time this campaign will garner most of the available budget.
A “test and learn” strategy is at the heart of our Google Ads work. A testing calendar was created for the account. We tested ad copy, landing pages and general campaign strategy.
Tracking is vital to our success. A full tracking and tagging audit was completed on the account.
The objective of the campaign was simple: to get as many leads and sales as possible for the business, in what is a hyper-competitive market.
The campaign approach was all centred around monitoring market trends as part of a data-driven approach.
We looked at data on a daily, weekly, and monthly basis, which gave us insights into new opportunities to take advantage of but also areas of the campaign strategy that were lacking or needed changing.
The Results
Leads = +99%
Conversion Rate = +114%
Cost Per Lead = -35%
These results compare 2024 results year over year within the Google Ads account.