Case studies
How We Landed 130 Links in 24 Hours for an eSIM Provider
Using reactive digital PR to turn a travel ban into 137 backlinks for an international eSIM provider.
Reactive campaign built on timely, helpful advice for holidaymakers
Featured in national and regional media across the UK & Ireland
Example of fast, effective newsjacking done right
• Position the client as a trusted, authoritative voice on eSIM travel issues
• React quickly to a breaking news story before competitors
• Provide valuable, actionable advice for holidaymakers
• Secure widespread media coverage to boost visibility and authority
When Turkey announced a ban on international eSIM providers, there was no immediate UK or Irish media coverage, leaving holidaymakers in the dark. Instead of leaning into panic or hype, we focused on clarity and usefulness.
We discovered that eSIMs could still be used in Turkey if activated before arrival. This became the foundation of a concise, helpful media comment drafted with the client, offering practical advice to travellers.
By spotting the gap early, tailoring the story for UK & Irish audiences, and delivering a journalist-ready statement, we ensured the client became the go-to voice on the issue.
Results
Within just 24 hours, our approach positioned Holafly as the authoritative voice on Turkey’s eSIM ban. The story was picked up across national and regional outlets in the UK and Ireland, generating 137 backlinks and 20 pieces of coverage in top-tier publications.
By acting first and offering clear, useful insights, we not only dominated the news cycle but also cemented Holafly’s reputation as the go-to expert in travel connectivity.
• 137 backlinks earned in just 24 hours
• 20 brand mentions across national and regional press
• Featured in top-tier outlets including Daily Mail, Mirror, Irish Sun, and Express
• Became the go-to media source for UK & Irish holidaymakers during the breaking story