In this free SEO training I’ll break down the most important elements of SEO Including:
- SEO Keyword Research
- Content Planning
- Onpage Optimization
- Link Silos/Pillars & Clusters/Internal Linking
- Technical SEO
- Link Building
- Conversion Optimization
Module 1: Keyword Research
1.1 Keyword Research Overview
Keyword Research for International, National And Local Businesses
In the following videos I’ve broken the keyword research down into how you would do it depending on your business type, International, National or Local. If you’re stuck for time, then only watch the video that’s relevant to you, however if you have the time, then please do go ahead and watch all videos as it will give you a great overview and more examples to help you understand how to do great keyword research.
1.2 Keyword Research For International Businesses
Download my sheet from the video
***Quick note*** In this video I didn’t show Ubersuggest which is another great tool, please also watch the video below for a national business to learn how to use Ubersuggest as another source of Keyword Data
1.3 Keyword Research For National Businesses
Download the sheet from the video
1.4 Keyword Research For Local Businesses
Download the sheet from the video
Signing Up For Google Ads Accounts To Do Keyword Brainstorming (If you don’t already have an Adwords Account)
Katherine Devlin pinged me to let me know that the Google Ad account sign up was proving tricky and it turns out that they’ve definitely made a little bit trickier to get access to the keyword planner now, but it is still doable. I went through the sign up process myself to show you the steps you need to take here. These are a little bit rough’n’ready as they’ve completely changed the on-boarding sign up process and I wasn’t too familiar with it myself.
Signing up for Google Ads 1
Signing up for Google Ads 2
Signing up for Google Ads 3
1.5 Competitor Keyword Research overview
1.6 Competitor Keyword Research For International Businesses
Download the sheet from the video
1.7 Competitor Keyword Research For National Businesses
1.8 Competitor Keyword Research For Local Businesses
Ahrefs:
SEMrush:
Access my sheet from the video here
1.9 Competitor Keyword Research Conclusion
1.10 How to filter out competitors branded keywords
1.11 Using Your Keyword Research To Build A Content Plan
1.12 Reviewing Search Intent To Ensure You Create The Right Content To Rank
Download my content calendar template by clicking on the link below.
2.0 Image SEO
Learn how I ranked myself as “the most handsome man in Ireland” and how you can use image SEO to drive traffic to your website.
3.0 Technical Audits
3.1 The Quickest Way To Identify Technical Issues
It’s important to get a quick overview of the site you are working and identify any issues you can find “on sight” (SEO Pun. Class). When starting on a new project I’ll usually do a quick run through and try to spot anything I can, it’s worth spending an hour or so on this, but you can find a lot in 10 minutes. I’ve done some quick reviews for some of my Linkedin connections and they were kind enough to let me share them here.
3.1.1 Weswitchu
3.1.2 Moovingo
3.2 Technical Audit Standard Operating Procedure
I’ve put together a standard operating procedure for technical site audit and am sharing it in this course. It’s important to note that when I’m doing a technical audit, it can take anywhere from 8-24 hours to get through, I’ve tried to keep this one simple, identifying some of the easier things for you to check especially if you have never heard of the items before, or realized that they are an issue for your website.
To get the Technical Audit SOP, just click the link below.
4.0 The Content Creation Process
For the content creation process I’ve put together a host of over the shoulder videos showing you my entire content creation process.
I’m also giving you the template for the brief I use to create content that will rank on page one.
Here is the first video from the module:
You can view the rest of the videos in the module here:
>> Go to Module 4 <<
And you can download the template I use to create content briefs by clicking the link below:
Webinar (4 SEO Hacks To Skyrocket Your Traffic)
Well it’s actually 4 hacks, this webinar covered Image SEO and the practical uses for it, Competitor keyword research, Content Auditing & Link building (both internal and external). As usual, I’ve tried to show exactly what to do and how I would do it for a clients campaign, which should make it easy for you to take on and apply to your campaigns.