Following the success of the first three instalments, which explored Legacy’s growth story, the importance of creativity, and the evolving role of sponsorship, the new episodes turn their focus to two of the most urgent shifts shaping marketing today: the AI-driven transformation of search, and the fusion of PR and content into an omni-channel newsroom.
Episode 4: AI & The Evolution Of Search
For over two decades, “just Google it” was the cultural reflex. Now that default is being disrupted. Legacy’s Mícheál Brennan, Head of Search & Digital PR, and James Elms, Head of Corporate PR, join Gus Pelogia, Senior SEO & AI Product Manager at Indeed, to explore how discovery is splintering across AI chatbots, TikTok, Reddit and YouTube, and how Google is fighting back with conversational search.
Brennan explains why SEO is shifting into “search everywhere optimisation,” Elms highlights PR’s growing role as the engine of credibility, and Pelogia offers a global perspective on how brands are preparing for a new era where visibility and trust must work hand in hand.
Episode 5: The Evolution of Content – The Brand Newsroom
If Episode 4 looks at how audiences find information, Episode 5 examines how brands tell their stories. Niamh Hopkins, Head of Consumer PR at Legacy, Shireen McDonagh, Head of Brand & Content at Legacy, and Pippa Doyle, Senior Manager of Global PR at WHOOP, reveal how PR and content have merged into one integrated discipline.
Together, they argue that the most effective brands now act like newsrooms: agile, creative, always-on, and built to spark culture-driven conversations.