Three Google AdWords Features You Need To Use In Your Campaign



Google AdWords is an incredible tool when it comes to advertising online. With all the features and settings it has, it may not be possible to master the functionality of each feature and know when and how to use them. However, Google AdWords has certain features, which are incredibly useful but are often ignored by many users. Here are 3 of the features that you probably didn’t know were available in Google AdWords that can help you build more successful campaigns:

Use Ad Extensions to increase click through rate

Any additional information such as product information, phone number or page links on your ad has the potential to help you get more clicks when the ad is displayed. Other than increasing the average CTR by close to 30%, an ad with an ad extension can buy you valuable real estate when it’s shown in the top searches. Sitelink extensions can help you direct the user in a specific direction, call out extensions can help increase click through rate, call extensions allow the user to call you directly without ever visiting the website. This great AdWords cheat sheet from Wordstream will help you learn more about ad extensions.

You can save money with the search term reports

The search term report is an awesome feature that shows you the particular search terms that triggered your ads and how the ads performed. Most people are fond of focusing on the keyword list alone, yet through the search term report, they can discover particular phrases that are driving ton’s of traffic and which qualify to be included as one of the keywords in the relevant ad group.

You can also use the search terms report to find keywords that trigger your ad but are bad for your campaign. In such a case, it should be added to the negative keyword list. An example would be if you were a barber in London looking to get more customers into your store and advertised for the keyword “London barber”, if you found that someone clicked on your ad and got to your site after searching for “London barber jobs” or “London barber courses” (which are no use to you because you aren’t hiring or teaching) you could add those “bad” keywords as negatives so that they don’t trigger your ad any more. Less money wasted on bad keywords means more money spent on good keywords.

Set AdWords to serve your ads during certain times

Unless you have a global audience, you don’t want your ads to be served all the time. Many people aren’t aware that you can set your ads to be served during specific times of the day. Though your ads are served when relevant searches come through, it doesn’t imply that showing your ads all the time is a good optimization for your campaigns or ads budget.

Through the dimensions tab, you can tell the exact times when the ads were served as well as the particular times when you have the highest and lowest impressions, clicks or conversions. You will then get an insight into when your ads are most successful so that you black out the timeframes that are not pulling in good results by setting up ad scheduling.

In addition to maximising on the best time frames, you can also adjust your bids for maximum results during the different times of the day. For instance, you can adjust the bids upwards during the competitive times for maximum exposure and reduce them when the traffic slows down.

It is surprising to note that these simple but effective tips are usually ignored by many people using Google AdWords. Incorporate them into your campaigns and see a change in the results you get. For more idea’s be sure to get in touch with our team.

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