Four Ways You Can Use The Google Keyword Tool For Market Research



Thorough market research is very vital when thinking of establishing any successful business, either online or offline. The Google keyword tool can be a blessing to people who are looking forward to venturing into the online landscape. Other than the fact that it’s free, it also offers superior market research functionalities that even some of the paid keyword research tools don’t have. Here is a look at some of the things you can do with the Keyword Tool when conducting your market research for maximum profitability-:

Know if there is demand in your niche

A business can only be profitable if its products or services are in demand. Google keyword tool enables you to determine if there is any demand in your industry and whether the demand is high or low for the particular goods or services.

For instance if you were thinking of starting a construction company in Toronto, you could use the keyword tool to search for relevant keywords like “construction company Toronto” or “construction contractors Toronto” and gauge interest in the potential business by the number of people that search for these and similar terms in Toronto each month.

Know the location of the demand

Knowing where your goods and services are required is paramount once you set up your business, and you want to start advertising it. With Google keyword tool, you can locate the specific geo-locations where the most people are searching for your goods or services.

With this information, you will find it easy to tailor your content and advertising campaigns to target these regions for higher returns on your advertising budget.

Spy on your competition

Information about your competitors is also crucial when conducting your market research. You need to know the kind of competition you are running into and if you are in a position to dislodge them or compete effectively with them. The Google keyword tool provides you with an ingenious way to discover various keywords being used by your competitors.

To try this simply paste your competitor’s website address in the “your landing page” section and the keyword tool will crawl the website and list keywords associated with that particular site. This information is invaluable when strategizing on how to craft winning marketing campaigns that will enable you to dominate your industry.

Help you choose the right domain

The domain name for your online business is important for various reasons. In addition to branding purposes, the domain name is instrumental in search engine optimization – a free source of targeted organic traffic. Depending on the keywords you unearth from Google keyword tool, you can choose a domain name that will help you brand effectively while at the same time enhancing your organic search results.

There are several other things you can do with the Google keyword tool, but as far as market research is concerned, the points mentioned above will help you gauge if there is a market in a specific city or country area for your product or service. You will also find it to be immensely useful when setting up your Google AdWords campaigns and in tweaking them to get better results and increase your ROIs.

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