Legacy Communications strengthens its Leadership Team and expands service offering


James Elms joins as Head of Corporate & Business and Mary McGuire announced as Head of Sponsorship

We are continuing to expand our offering with the creation of a new Corporate & Business Communications division, headed up by James Elms, while Mary McGuire has been announced as the new Head of Sponsorship.

The independent agency, founded by Bernard and James Brogan, has grown by an average of 35% year-on-year and has increased its client base both in Ireland and internationally. As part of its growth strategy, it will create two further divisions taking its total to five with plans for the current team of 32 to grow to 40 in 2024.

Having built an award-winning communications practice at Legacy, the appointment of James Elms will create a standalone Corporate & Business Division to meet the growing needs of Legacy’s client base in this area. Elms brings his experience from strategic communication roles at Sky and Betfair (part of Flutter Entertainment), plus consulting for some of Europe’s fastest growing tech startups, to the Legacy Communications team.

The new division vows to bring a modern approach to Corporate & Business communications, leveraging the best of B2C tactics to drive tangible repetitional results and fuel revenue growth for B2B and Corporate clients. Niamh Hopkins will continue to lead Consumer Communications at Legacy.

In recent years the Legacy Brand & Sponsorship offering, led by Shireen McDonagh, has surged. This will now evolve into two divisions with McDonagh leading the Brand Division and Mary McGuire taking the reigns as Head of Sponsorship. With a track record of innovation and strategy McGuire has consistently grown with Legacy since joining in 2020, bringing her culture-first mindset to the fore in all client work including clients such as Indeed, AIG, Amgen, laya healthcare, Aviva, PTSB, among many others.

As Head of Sponsorship, McGuire is poised to inspire and lead the team to even greater success as Legacy continues to push the boundaries of creativity and communication within the sponsorship industry.

Mícheál Brennan will continue to lead our growing Search & Digital practice which has been nominated for Awards in Europe and the US in recent months, winning 2 awards at the European Search Awards.

Our Managing Director, Kevin Moore, commented: “Our growth is testament to our team and its very satisfying to provide two further leadership opportunities at Legacy with James and Mary heading up the two divisions. We are constantly looking at how our services can evolve to achieve the best possible results for our clients in an ever-changing industry and I’m really looking forward to the coming years with this team.”

James Elms and Mary McGuire join Legacy Communications Leadership Team

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