“Building a Legacy” is a new three-part series on “That’s What I Call Marketing,” in partnership with Legacy Communications. This is episode two: Creativity Matters.
In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future through a constant appetite to explore the world around them.
In episode two, Creativity Matters, host Conor Byrne sits down with Aidan Mc Laughlin, Director of Brand & Advertising at Indeed, and Legacy Communications’ Claire O’Grady, Director of Creativity and Strategy, and Micheal Brennan, Head of Search, to discuss:
- the evolving landscape of creativity.
- how we can and should have both fast and slow creative at play.
- why processes do matter when it comes to creativity and why Legacy have built an in-depth ‘Better Thinking’ process to help everyone play a role in generating better thinking.
- why it’s a good reminder to be playful and fun too when you are ideating.
- fast and agile creative and how while it can deliver really powerful results; tread with caution as moving too fast can be dangerous.
- the role of AI and how humans still produce the best ideas.
You can listen to this Podcast on Apple here: Building a Legacy Episode Two: Creativity Matters
You can listen to this Podcast on Spotify here: Building a Legacy Episode Two: Creativity Matters
You can watch this on YouTube below or here: Building a Legacy Episode Two – Creativity Matters
If you missed Episode One of this three part series, you can still watch it here. Host Conor Byrne sits down with Bernard Brogan, co-founder of Legacy Communications, and Kevin Moore, Managing Director of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.
You can listen to this Podcast on Apple here: Building a Legacy Episode One – Building an Agency
You can listen to this Podcast on Spotify here: Building a Legacy Episode One – Building an Agency
You can watch this on YouTube here: Building a Legacy Episode One – Building an Agency