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“Building a Legacy” is a new three-part series on “That’s What I Call Marketing,” in partnership with Legacy Communications. This is episode three: Going for Gold.
In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future through a constant appetite to explore the world around them.
On episode three of Building a Legacy on That’s What I Call Marketing; we delve into the use of sponsorship as a marketing channel. We’re joined by Head of Sponsorship, Legacy Communications, Mary McGuire, Phil Greene, Sponsorship Manager PTSB, Amy O’Shaughnessy Head of Brand at Energia Group and Jason Delany, Director of Brand, Product and Marketing at Staycity Aparthotels.
In this episode we discuss the benefits of sponsorship for brand marketing, particularly in sport with three very different sponsorship properties from Irish Rugby to Team Ireland at the Olympics and Paralympics to lead sponsor of Dublin GAA. There’s plenty of learnings and takeaways along the way whether you’re a big brand looking to explore the sponsorship market or a challenger brand looking to get involved.
If you missed Episode Two of this three part series, titled Creativity Matters, you can still watch it here. Host Conor Byrne sits down with Aidan Mc Laughlin, Director of Brand & Advertising at Indeed, and Legacy Communications’ Claire O’Grady, Director of Creativity and Strategy, and Micheal Brennan, Head of Search. The discussion includes the evolving landscape of creativity, why processes do matter when it comes to creativity, fast and agile creativity, the role of AI and how humans still produce the best ideas, and why it’s a good reminder to be playful and fun too when you are ideating. Episode 2: Creativity Matters
If you missed Episode One of this three part series, titled Building an Agency, you can still watch it here. Host Conor Byrne sits down with Bernard Brogan, co-founder of Legacy Communications, and Kevin Moore, Managing Director of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry. Episode 1: Building an Agency