Choosing to work with an international SEO consultant means that you will get the opportunity to rank for geographically specific keywords, by allowing them to optimise your website and SEO efforts for global search terms that are relevant to your business.
For example, if you run a hairdressing business, your primary goal would be to target people in your local area, and then if you eventually expand you would most likely look to attract a nationwide audience.
If your business is well established from a local and regional perspective and you are looking to grow even further, it may be time to think about international SEO. This means that your website will be able to start getting traffic from other countries.
Why an international SEO consultant is needed
Once your begin targeting customers that live in different countries, SEO can become even more difficult as you begin to take into account different cultures, languages and infrastructures. What appeals to one person in country A may become lost in translation to a person in country B, which is where hiring an international SEO consultant comes in.
Employing a professional can ensure that you make the correct technical changes to your website, assist you in developing relevant content, analyse traffic and build high-quality inbound and outbound links.
They can help your company with the following:
Language
Speaking to international customers in their native language can be tricky, and you should never assume that simple translation tools found on the Internet will be effective. Hiring an interpreter who can understand the nuances of different languages can be expensive, especially if you need to employ multiple people. Your international SEO consultant can ensure that your message is heard as you intend in a cost-effective way.
Search Engine Preferences
While Google may be the search engine of choice in the UK, it is banned in China and although BING is not popular in France, it is in the US. Understanding different search engine preferences is key to reaching your international market.
Domain Name
Your international SEO consultant can advise on whether you need to create individual domains for each country or not. They should also be able to assist with the planning and execution, which can be confusing and time-consuming.
Hosting
For efficiency and speed of data, you may need to consider using a web hosting company from your target country. If you do decide to host from a different country it can have negative effects on your SEO results, which your consultant can discuss with you.
Preferences
While social media does not directly influence rankings, it can lead to your website being shared by interested users, which will increase popularity. With this in mind, you will want to think about integrating social media platforms such as Facebook, Instagram and Twitter onto your website and ensure that you look at preferences between countries. For example, Google + is a great tool in the UK and US but Sina Weibo is most popular in China.
If you want to fully optimise your website and make use of the best SEO tools in the business, then investing in an international SEO consultant is a smart move. They will be able to analyse your website, conduct in-depth research and develop a strategy that works for your business