At Legacy Communications, we focus on driving traffic to your website. But unfortunately, traffic alone isn’t enough to help your business grow. For example, if your website isn’t mobile optimized, 60% of mobile users will leave without contacting you and they’ll move on to your competitors. To take advantage of your website traffic, you need to focus on making it easy for your website visitors to convert into leads or sales for your business. This process is called conversion rate optimization or CRO for short and the building blocks for CRO are 100% rooted in the design. A nice user focused design will help your website visitors easily understand what your website is about, it will guide them along a path which ultimately ends with them converting into a lead or a sale depending on your business. Creating a good user experience or UX, will mean that your website visitors are happy to give you their contact details, so you can call them with more information about your service. In E-commerce it will mean that they have all of the information they need, to go ahead and buy from your site. Not all of us are designers, but that doesn’t mean we can’t think like designers to help improve our websites user experience. To help you think like a designer, we wanted to share this awesome infographic from Brighton Based Web Design Agency Major Digital. The infographic itself is beautifully designed (which is a good indication as to their credentials) and it covers the 5 key stages of design thinking: Empathy, Define, Ideate, Prototype & Test. Check it out below and feel free to leave your thoughts in the comments section.
