© 2023 Legacy Communications
Who we are
We create impactful PR campaigns for our ambitious clients. Our stories persuade. Our strategy sells.
We have developed a new way of thinking about how we build our campaigns using our StorySell method so we can boost both awareness and conversions.
We use data to inform our campaigns; creativity to explode them and then we supercharge them with Digital PR, SEO, and content marketing.
We are Legacy.
Our StorySell Method
The StorySell method frames a radical new way of thinking about communications strategy. It takes the art of storytelling and the process of selling to create a powerful tool that ambitious marketers should be using. Why? Because StorySelling can boost awareness and drive conversions.
Your Story.
01
Creative Story Sell
StorySelling is the marketing tool that will transform your communications strategy. The first step is to create a compelling and persuasive campaign story.
02
Intelligent Insights
Our impactful campaign stories are supercharged by insights and data on your buyer, so we meet them where it matters.
03
Digital PR
Digital PR will give your story ‘wings’. By turning your story into a compelling piece of content, you provide real value to your target audience and boost awareness and conversions
04
The Course of Action and Call to Action
Along with a powerful campaign story you need a powerful course of action and a call to action.
Your Sell.
05
Earned
Once we have produced a compelling story and content. We will outreach your story to boost awareness of your brand.
06
Paid
Legacy will supercharge the reach of the story through an impactful paid strategy which could include a display, social, search, digital inserts and partnerships targeting the most relevant audiences.
07
Drive Fame and Links
A successful Digital PR campaign will get attention from key media AND also include links to your website to drive traffic and improve your website’s google search rating!
08
SEO and Your Owned Channels
We make sure your story and brand can be found 24/7/365 by people searching. We create brilliant SEO strategies including keyword research, audits and content.
Our Services
Website Audit Service
Website Audit
PPC
Amongst our wide range of services, Legacy’s team offer Pay Per Click (PPC) Advertising. We are specialists in Paid Search including Google Ads and Social Ads such as LinkedIn, Instagram, Twitter and TikTok.
Brand Communications
Our award-winning creative communicators will develop your story, a course of action and a call to action. Our creative thinking is filtered with a search lens.
StorySell Creation
Our new way of thinking about communications marries the art of storytelling with the sales process to deliver outstanding results for your business.
Digital PR
As one of the only Digital PR agencies in Ireland, we promise impactful campaigns that boost awareness and drive traffic.
Search Engine Optimisation
The most cost-effective way of getting visitors, leads, and ultimately customers to visit your website.
Content Marketing
Most purchases typically start with a question or search on Google. Content marketing is the best way to answer your potential customer’s questions.
Sponsorship Activation
Legacy prides itself on helping brands not just select and secure sponsorship but we also activate the brand throughout the campaign. Our campaigns include a strategic mixture of communications, content creation, social media, influencer marketing, events and experiential.
Digital Marketing and Social Media Strategy
Digital marketing is all your online activity and social media is a powerful tool to connect with your audience.
Our Clients
We are very proud to be the trusted agency partner of some seriously ambitious brands; both nationally and internationally.
Legacy are big thinkers; this campaign was ambitious and really delivered true business results, creatively.
Ceara Cooper, Product Manager
Legacy conceptualised and managed the campaign from start to end, ensuring all KPI’s went above expectations to deliver excellent results.
Lorna Danaher, Senior Sponsorship.
We've seen outstanding results, I highly recommend working with Michéal and the team. They're an SEO team that actually deliver on the pitch and exceed your expectations.
Claire O Brien, Head of Ecommerce.
These guys delivered a spectacularly impactful campaign at a vitally important time; the creative and delivery across multi-channels was very powerful.
Dublin City Re-opening Group
I've worked with Legacy SEO's team and they really helped me get to the bottom of some technical issues we were having
Brian Dean, Backlinko & Exploding Topics
We partnered with Legacy's SEO team on a new product launch. Their work was high quality and helped us build a successful campaign. They quickly implemented feedback and were reliable and easy to work with
Justin Champion, Hubspot
Case Studies
Some of our selected work.
Selected work.
Ubiquitous partnered with Legacy Communications to grow referral traffic through Digital PR both across the US and globally.
Ubiquitous
The launch of ALDI’s cookbook, ‘Home’, in partnership with the IRFU and in support of Barnardos was awarded the Best Consumer Public Relations Campaign at this year's PRCA 2022 - Awards for Excellence in Public Relations.
ALDI IRFU Cookbook Launch
Legacy worked with Pieta to increase awareness of its SIGNS of Suicide campaign for a new focused target audience and drive the campaign as a public awareness message to as many as possible.
Pieta SIGNS of Suicide
ALDI’s 2022 Spring Summer Wine Tasting Event at the Terrace at Fire Restaurant. The event landed media coverage across national newspapers with a reach of over 7 million!
ALDI Spring/Summer Wine Showcase Event
Awards.
Some of our proudest achievements.
