Building A Legacy: Season 2

Following the success of the first three instalments, which explored Legacy’s growth story, the importance of creativity, and the evolving role of sponsorship, the new episodes turn their focus to two of the most urgent shifts shaping marketing today: the AI-driven transformation of search, and the fusion of PR and content into an omni-channel newsroom.

Episode 4: AI & The Evolution Of Search

For over two decades, “just Google it” was the cultural reflex. Now that default is being disrupted. Legacy’s Mícheál Brennan, Head of Search & Digital PR, and James Elms, Head of Corporate PR, join Gus Pelogia, Senior SEO & AI Product Manager at Indeed, to explore how discovery is splintering across AI chatbots, TikTok, Reddit and YouTube, and how Google is fighting back with conversational search.

Brennan explains why SEO is shifting into “search everywhere optimisation,” Elms highlights PR’s growing role as the engine of credibility, and Pelogia offers a global perspective on how brands are preparing for a new era where visibility and trust must work hand in hand.

     

 

Episode 5: The Evolution of Content – The Brand Newsroom

If Episode 4 looks at how audiences find information, Episode 5 examines how brands tell their stories. Niamh Hopkins, Head of Consumer PR at Legacy, Shireen McDonagh, Head of Brand & Content at Legacy, and Pippa Doyle, Senior Manager of Global PR at WHOOP, reveal how PR and content have merged into one integrated discipline.

Together, they argue that the most effective brands now act like newsrooms: agile, creative, always-on, and built to spark culture-driven conversations.

     

Podcast 3 – Going for Gold

“Building a Legacy” is a new three-part series on “That’s What I Call Marketing,” in partnership with Legacy Communications. This is episode three: Going for Gold.
Legacy Communications 3 part podcast series.

In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future through a constant appetite to explore the world around them.

On episode three of Building a Legacy on That’s What I Call Marketing; we delve into the use of sponsorship as a marketing channel. We’re joined by Head of Sponsorship, Legacy Communications, Mary McGuire, Phil Greene, Sponsorship Manager PTSB, Amy O’Shaughnessy Head of Brand at Energia Group and Jason Delany, Director of Brand, Product and Marketing at Staycity Aparthotels.

In this episode we discuss the benefits of sponsorship for brand marketing, particularly in sport with three very different sponsorship properties from Irish Rugby to Team Ireland at the Olympics and Paralympics to lead sponsor of Dublin GAA. There’s plenty of learnings and takeaways along the way whether you’re a big brand looking to explore the sponsorship market or a challenger brand looking to get involved.

Legacy - Podcast 3 - Going for Gold

You can listen to this Podcast on Apple here: Building a Legacy Episode Three: Going for Gold

You can listen to this Podcast on Spotify here: Building a Legacy Episode Three: Going for Gold

You can watch this on YouTube below or here: Building a Legacy Episode Three: Going for Gold

If you missed Episode Two of this three part series, titled Creativity Matters, you can still watch it here. Host Conor Byrne sits down with Aidan Mc Laughlin, Director of Brand & Advertising at Indeed, and Legacy Communications’ Claire O’Grady, Director of Creativity and Strategy, and Micheal Brennan, Head of Search. The discussion includes the evolving landscape of creativity, why processes do matter when it comes to creativity, fast and agile creativity, the role of AI and how humans still produce the best ideas, and why it’s a good reminder to be playful and fun too when you are ideating. Episode 2: Creativity Matters

You can listen to this Podcast on Apple here: Building a Legacy Episode Two: Creativity Matters

You can listen to this Podcast on Spotify here: Building a Legacy Episode Two: Creativity Matters

You can watch this on YouTube below or here: Building a Legacy Episode Two: Creativity Matters

If you missed Episode One of this three part series, titled Building an Agency, you can still watch it here. Host Conor Byrne sits down with Bernard Brogan, co-founder of Legacy Communications, and Kevin Moore, Managing Director of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry. Episode 1: Building an Agency

You can listen to this Podcast on Apple here: Building a Legacy Episode One – Building an Agency

You can listen to this Podcast on Spotify here: Building a Legacy Episode One – Building an Agency

You can watch this on YouTube here: Building a Legacy Episode One – Building an Agency

Podcast 1 – Building an Agency

“Building a Legacy” is a new three-part series on “That’s What I Call Marketing,” in partnership with Legacy Communications.

Podcast episode 1: Building a Legacy

In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future through a constant appetite to explore the world around them.

In Episode One of this three part series, host Conor Byrne sits down with Bernard Brogan, co-founder of Legacy Communications, and Kevin Moore, Managing Director of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.

Host Conor Byrne sits down with Bernard Brogan, co-founder, and Kevin Moore, MD, of Legacy Communications.

You can listen to this Podcast on Apple here: Building a Legacy Episode One – Building an Agency

You can listen to this Podcast on Spotify here: Building a Legacy Episode One – Building an Agency

You can watch this on Youtube here: Building a Legacy Episode One – Building an Agency