Category: News

Overhauling or making changes to a website can be scary. There are many risks and questions involved. What if conversion rates go down or what if the experts you involve to make the changes end up hurting your business? These concerns are absolutely valid, but every business has to take risks to improve the conversion rate of their website. You must explore new opportunities and fight challenges with a calculated risk at the very least. However, it is quite apparent that most of the websites focus on aesthetics rather than conversions.

A conversion is an action that increases the visitors to your website and conversion rate optimisation is an online marketing process that increases the amount of visitors that convert into a customer. Most of the business takes conversion as a goal that adds value to the business. This usually takes the form of sales, leads, average order value, revenue per visitor, etc. It is essential that you implement additional conversions functions to increase revenue and gain more customers.

A few pointers on conversion rate optimisation are mentioned here.

Polishing your website navigation is essential for business. The objective of your side, top, and footer navigation is to make your website the most frequently searched one. It also ensures that the content is easily accessible. By understanding and analysing what is important for your target audience, you can intelligently craft your navigation menu.
There is a widely held misconception that forms on a website should be small and precise. Instead of assuming less is better, you should try and test multiple forms. Though initially, it may appear counter-intuitive, people may feel compelled to complete the process if your form is broken into multiple steps.
Product page optimisation is one of the most significant aspects of your website. There are plenty of ways by which you can tweak and test these pages to increase your store revenue. By considering some of the basic elements such as selecting the right colours, labour over your layout and including the best call to action may help you achieve the desired results.
Make your homepage an open door for the rest of the website. Do not crowd your homepage with too much information – it can make your site confusing or slow to load. Instead, use your website’s home page space to optimise for conversions by keeping it simple and easy to navigate.

Outsourcing certain tasks for a business is not an entirely new concept. In fact, it has become common for many businesses to outsource tasks that require the expertise of experienced professionals. Digital content marketing is one of the services you can outsource to a seasoned digital agency if you want a more cost-effective and easier way to attract customers for your business. By hiring a digital agency, you have access to all the necessary skills you need without worrying about adding additional staff to your payroll. Even if you understand digital marketing, you may not have enough time for it if you have your clients to worry about. Hence, the best thing to do is to hire a digital agency, which you can trust to create and manage your online marketing campaigns as you focus on running your own business.

A digital agency can conduct market research and analyse the important data about your customers, industry, and competitors for you, so you do not have to deal with all the guesswork. After market research and analysis, the agency can start creating a custom plan or map out a set of strategies with the best interests of your business in mind. That way, you can be sure that the digital marketing agency can create a successful SEO, digital marketing, social media marketing, PPC, or content optimization strategy that can generate leads and attract more customers.

The goal of a digital agency is to assist manage its online presence and boost sales. Teaming up with a seasoned agency can be better than doing all the work yourself. They have experienced professionals who can understand what works best for your needs and develop strategies, such as an optimized website, content marketing, and PPC, to lead to maximum conversions. If you have an existing digital marketing campaign, the same agency can review and suggest improvements that can optimize and make it better and more effective for your business.

Having a website or social media account for your business does not automatically guarantee success for your online business. You need to hire a digital marketing agency that has years of experience and proven expertise to increase the online presence of its clients effectively. A digital marketing agency aims to leverage marketing strategies on online and digital platforms to generate leads and ROI for your business. Hence, they offer a range of services that can help boost your online presence, including content marketing, pay-per-click, social media marketing, search engine optimization, and conversion rate optimization.

There are many ways that a digital marketing agency can improve the chances of your business succeeding online, and one of these is managing your online presence. You might think that you can do that yourself or hire additional staff to save money, but if you think about all the other important tasks you must do for your business, you will be surprised to know how much you have on your hands. If you hire new employees for it, you will have to worry about their pay, training, and benefits, too. Hence, it is recommended that you hire a digital marketing agency to avoid the guesswork, extra costs, and hassle.

A digital marketing agency can take the burden of managing your online presence off your mind, so you can focus on the money-making and client-engaging aspects of your business. Successful digital marketing campaigns involve a lot of research and data analysis to understand market trends in your industry and your customers. The agency will come up with a digital marketing plan that is customized to the needs of your business. The goal of the plan is to maximize your profits by increasing your online presence. Experts will be working with you, so you can be confident in their ability to identify and understand the digital marketing strategies that can lead to more leads and maximum conversions in the long run.

This past week, it seemed like the entire world was talking about Donald Trumps victory in the US presidential election. The result was surprising, given the many controversies that hit Mr. Trump’s campaign and with all of the polls indicating that Hilary Clinton would win the election by a clean sweep. But the American people felt differently, Mr. Trumps victory is a clear indication that the Yanks are disillusioned with politics and it would appear that Donald Trump offered the only clear alternative to both the Democrat’s and the Republican parties. People from all over the world reacted to the victory, with social media blowing up and the result of the US election was felt around the world. We decided to summarize all of the best reaction to the election in one handy dandy infographic that covers everything from the funniest reactions, to reactions from the world of sport and everything else in between. We hope you enjoy it!

Hiring a digital agency for your SEO affairs is certainly not an easy task. When looking at an SEO agency, you should ask these 5 important questions before making a hiring decision. These particular questions will give you a better idea as to which company is best suited for the job.

What Is Your Professional Philosophy?

Search engine optimization (SEO) methods differ greatly from one client to the next. For example, one digital agency will handle the promotion of your website differently than their competitor. One SEO company may specialize in link building while the specialty of another may be content marketing. There are quite a few ways to bring about great SEO results for a client. A potential digital agency should tell you why they use their particular methods and how it can help your business.

Do You Outsource A Portion Of Your SEO Projects?

Some SEO companies take on so much work that they are not able to handle all of the projects personally. For this reason, a few agencies will outsource the work to people outside of the company. These outsourcers usually don’t have the level of experience and knowledge needed to rank your website in the search engines. To keep your website out of the hands of inexperienced workers, refuse to work with agencies that do not do 100 % of the SEO work on all of their clients’ websites.

How Do You Stay Current On Changes in Google’s Algorithms?

A competent SEO professional will attend conferences, read countless industry articles and attend webinars to keep abreast of SEO changes. The industry can change in an instant, so it is vitally important for SEO workers to remain up-to-date on issues that can affect the businesses of their clients.

Unfortunately, there are still digital agencies out there that use outdated SEO practices. To ensure that these methods aren’t being used on your website, ask about the education practices of the professionals at a digital agency.

Do You Work With My Competitors?

Ethical SEO companies will tell all of their potential clients if they are or have worked with one of the clients’ competitors. If it turns out that the agency does work with one of your competitors, you will need to figure out whether you as a business owner are comfortable with this. During this time, you will want to think about whether you can deal with potential breaches of confidence from your SEO agency. If the idea of this bothers you, seek out SEO services elsewhere.

How Often Will The Two Parties Be In Contact?

You do not want to sign up for SEO services at a digital agency, only to have your point of contact fall off the face of the Earth. You will want to figure out how often you will receive status updates from the account manager at the agency, as well as determining the channels of communication that you can use to ask them questions or have them address concerns. For example, will you be contacting them through email? How often? Will the point person at the agency be available by phone in an emergency? Determining this beforehand can better ensure a smoother working relationship with your SEO agency.

Why you should consider hiring a PPC management expert

Even though Pay Per Click (PPC) and SEO can be complimentary to one another when it comes to marketing online businesses, PPC definitely has its own valuable lane and a lot of business owners choose to take it with the help of a PPC management expert.

With the constant changing of Google’s algorithm and the need for companies to sell their services and products as quick and efficiently as possible, PPC is a popular choice for businesses of all sizes.

PPC or SEO?

As discussed above, Google has moved (and often still does) the goal posts when it comes to businesses getting quick ranking results from SEO. This means that PPC is a good option if you want to achieve relatively quick sales and/or results.

If you feel that you have already conquered SEO and are happy with your rankings, its important for you to know that they can quickly turn sour if a professional SEO has not been minding them. This can result in seeing your SEO efforts going down hill without any real understanding as to why.

It is true that PPC does have some of the same confusing terminology that SEO uses. The latest changes will also still need to be kept up with, but this is something that a PPC management expert can support you with.

All about PPC management

If you have concluded that PPC is the right choice for your company, then investing in a PPC management expert is the best way forward. While PPC can be much faster when it comes to acquiring leads than SEO, it needs to be executed and managed properly in order for it to be effective.

A PPC management expert has the skills to attract sales within minutes of your advert being published, as they will have researched current trends, effective keywords, and pitfalls to avoid in regards to your business and what it offers.

It is true that PPC advertising platforms such as Google AdWords and Facebook make the set up of PPC advertising campaigns user-friendly, but without full knowledge of what you are doing, you could end up wasting a lot of time and money. One PPC management expert warns about the risk of running a “dead AdWords account’ in this insightful article.

As well as the risk of losing money on ineffective keywords, you could also succumb to sneaky tactics to get you to spend more money than you actually need, in order for your campaign to be a success.

Tweaking your campaigns

If you are a part of a large company you will need to tweak your PPC ads in order to compete with similar business. You will also need to look at adjusting bids and landing page information to maintain an optimum quality score.

Reliable PPC management companies will have expert staff on hand, who can manage the end to end process of your adverts, campaign and can suggest creative ways in which you can win more bids.

Having a PPC expert managing your AdWords campaign will mean that you are not spending hours at a time on your computer. This frees up your time to invest in other areas of your business that you are best at, when it comes to making your business grow and succeed.

If you want your PPC campaign to run smoothly, be cost-effective and time efficient then employing a PPC management expert will be a smart move for your business.

 

I used to fish a lot when I was a kid, I remember long summer evenings spent by lazy rivers fishing for Trout in Cork. My uncle Liam was a great fisherman and I loved going fishing with him, as it meant I was pretty much guaranteed to catch something. If I didn’t catch a fish at least I’d probably catch a cold (summer weather in Ireland can be a little bit unpredictable!) As I grew older I began to wonder how he caught a fish every time, so I asked him and he told me that “it’s pretty easy… always fish where the fish are.”

Simple advice about fishing, but what has that got to do with a Google AdWords Infographic or digital marketing? The answer is pretty straightforward, if you own a business then Google AdWords allows you to “fish where the fish are”. For instance, if someone searches on Google for your product or service, AdWords will allow you to get in front of that person at the exact moment that they are trying to find you. Just like the fish is looking for a worm, people are actively looking for your product or service, with AdWords you can actively target them and you only pay if they “bite” on your ad!

Some businesses have grown from 25 to 250 employee’s with Google AdWords but often when I’m at a networking event and tell someone what I do, the response that I’m met with is that “AdWords doesn’t work” or that “AdWords is Too Expensive”, my response is usually the same – “It probably doesn’t work because you’re doing it wrong”.

Remember, AdWords and other PPC platforms like Bing, allow you to fish where the fish are, so if you think that AdWords is too expensive or that it doesn’t work, then your probably fishing in an empty lake. You’re probably using broad match keywords that drain your budget, you’re probably not tracking conversions to see what keywords are working best for you, you’re probably not using landing pages…. the list goes on.

If you want to run a successful AdWords campaign, then you need to learn how to run a campaign like the pro’s and with this Google AdWords Infographic – “10 AdWords Hacks To Get You More Leads” we show you some of the ways you can hack AdWords, to get more bang from your marketing buck and grow your business to new heights! PS If you like this one, there’s 10 more AdWords Hacks here:

 

Choosing to work with an international SEO consultant means that you will get the opportunity to rank for geographically specific keywords, by allowing them to optimise your website and SEO efforts for global search terms that are relevant to your business.

For example, if you run a hairdressing business, your primary goal would be to target people in your local area, and then if you eventually expand you would most likely look to attract a nationwide audience.

If your business is well established from a local and regional perspective and you are looking to grow even further, it may be time to think about international SEO. This means that your website will be able to start getting traffic from other countries.

Why an international SEO consultant is needed

Once your begin targeting customers that live in different countries, SEO can become even more difficult as you begin to take into account different cultures, languages and infrastructures. What appeals to one person in country A may become lost in translation to a person in country B, which is where hiring an international SEO consultant comes in.

Employing a professional can ensure that you make the correct technical changes to your website, assist you in developing relevant content, analyse traffic and build high-quality inbound and outbound links.

They can help your company with the following:

Language

Speaking to international customers in their native language can be tricky, and you should never assume that simple translation tools found on the Internet will be effective. Hiring an interpreter who can understand the nuances of different languages can be expensive, especially if you need to employ multiple people. Your international SEO consultant can ensure that your message is heard as you intend in a cost-effective way.

Search Engine Preferences

While Google may be the search engine of choice in the UK, it is banned in China and although BING is not popular in France, it is in the US. Understanding different search engine preferences is key to reaching your international market.

Domain Name

Your international SEO consultant can advise on whether you need to create individual domains for each country or not. They should also be able to assist with the planning and execution, which can be confusing and time-consuming.

Hosting

For efficiency and speed of data, you may need to consider using a web hosting company from your target country. If you do decide to host from a different country it can have negative effects on your SEO results, which your consultant can discuss with you.

Preferences

While social media does not directly influence rankings, it can lead to your website being shared by interested users, which will increase popularity. With this in mind, you will want to think about integrating social media platforms such as Facebook, Instagram and Twitter onto your website and ensure that you look at preferences between countries. For example, Google + is a great tool in the UK and US but Sina Weibo is most popular in China.

If you want to fully optimise your website and make use of the best SEO tools in the business, then investing in an international SEO consultant is a smart move. They will be able to analyse your website, conduct in-depth research and develop a strategy that works for your business

Are you struggling with online lead generation? Are you finding that your online marketing budget isn’t bringing in a good enough ROI? Want to know how to increase online leads?

This post would probably come under the heading of content marketing and content marketing works, but the absolute quickest way to increase online leads is almost certainly with Google Adwords. The Adwords platform allows you get your business in front of potential customers, who are actively searching for your products or services. And you only pay when that person who is already trying to find you, clicks on your ad.

Seems like a no brainer that if you want to increase your online leads, then you should run an Adwords campaign. But often if you talk to other local business owners you will hear that “Adwords is a waste of time” or “Adwords costs too much”. Why do they think this? Plain and simply they are almost certainly doing it wrong. For every naysayer that is slating Adwords, there is another company that has grown and grown and grown with the help of Adwords. The difference is that the naysayers aren’t doing it right. Don’t get me wrong Adwords is a fantastic way to blow money, drain your online marketing budget and you will find plenty of businesses who have done this. But when executed correctly Adwords is the most perfect form of advertising in the world.

If you want to focus on online lead generation, there is no other better platform than adwords. And we’ve put together this infographic, to show you how we increased online leads for one of our clients by more than 600% in 5 easy steps, without increasing their online marketing budget.

If you liked our first 10 Google Ads Hacks, you won’t be disappointed that we have got 10 more Google Ads hacks that will help you get even more customers!

In the first Google Ads infographic, we talked about how you can use Gmail Sponsored promotions to steal customers from your competitors, by advertising to them right in their email inbox. But did you know that you can advertise on LinkedIn through the Google Ads display network? A lot of businesses have found that advertising directly with LinkedIn can be pretty costly, the Google Ads display network allows you to advertise on LinkedIn at a fraction of the cost!

Or what about mini conversion bait? Rather than going straight in for the kill and trying to get someone to fill out your lead form from the offset, why not offer them something of value – like a whitepaper – in exchange for something small like their email address? Get them into your sales funnel so that you can continue to show the value of that working with your company might offer.

Imagine if you could track every time the phone rings from your latest advertising campaign? Well with Google Ads this is 100% possible, making it pretty much the only type of advertising available that allows you to track every single penny you make from the campaign, so that you can accurately calculate your ROI and scale it up if needed!

These are just some of the ways you can hack Google Ads and this infographic follows on from the our previous post, with 10 more awesome tips to help you get more inbound leads from the Google Ads platform.

If you are interested in learning how you can grow your business through Digital Marketing, then why not contact us for a free, no obligations digital marketing review. You’ve got nothing to lose and everything to gain! Happy Hacking!