Category: News

How To Set Up Google AdWords Campaigns In 2023 With 10 Easy Steps [Infographic] + Step-By-Step Guide

If you run a business, you understand that it lives and dies by it’s ability to attract new customers. One tried and tested way of attracting new customers is through Google AdWords. Unlike an SEO campaign which can be slow to gain traction, an AdWords campaign can bring results pretty much instantly.

But there is many things to learn to make sure your AdWords campaign is attracting relevant traffic and not just tossing your entire budget down the drain. In this article we have put together the steps we take when setting up a new Google AdWords campaign and we have summarized it in an infographic, but on top of that we have also included a more detailed step by step guide using the example of a lawyer based in Manchester, New Hampshire. We hope that you enjoy this article and that it teaches you how to set up Google AdWords campaigns in 10 easy steps!

 

If you have never created an AdWords campaign before, then the first thing you are going to want to do is go over to adwords.google.com and sign up for an account.

Once you have signed up for your account you will be greeted by the following screen prompting you to create your first campaign.

You are going to want to skip this part so that you can do your keyword research and give yourself the best possible chance of creating a great campaign. For the keyword research you will use google’s keyword planner tool. At the top of the screen click on “tools” and then click on keyword planner. This tool is really great as it allows you to find out how many people search for the keywords that you think of yourself as well as suggesting other keywords that are highly searched.

In the keyword planner tool you will want to choose “search for new keywords using a phrase, website or category.”

At this stage when I’m creating a new campaign, I try and think of keywords that I would Google myself when searching for the service or product on offer, so bearing in mind that this campaign is for a general law firm in Manchester, New Hampshire, here are some of the keywords that I would probably google when searching for legal services in Manchester.

Attorney Manchester

Manchester attorney

Manchester lawyer

Lawyer Manchester

Family lawyer Manchester

Elder law attorney Manchester

Personal injury lawyer Manchester

Personal injury attorney Manchester

Wills lawyer Manchester

Business lawyer Manchester

Tax lawyer Manchester

Construction lawyer Manchester

Criminal lawyer Manchester

Criminal law attorney Manchester

Family law attorney Manchester

Immigration law attorney Manchester

Patent attorney Manchester

Real estate lawyer Manchester

Real estate attorney Manchester.

Trust lawyer Manchester

Estate attorney Manchester

If your firm specializes in one area of the law then you would only search for keywords related to that area, so for example if you were a real estate lawyer then the keywords would all be real estate related like “real estate attorney” “real estate lawyer” etc. The reason the keywords I have chosen are so broad is because my fictitious law firm practice in all areas of the law and want to attract clients from all of these areas.

I will paste my keywords into the “your product or service” field and choose the geographical area I am targeting (Manchester, NH) . Then click “get ideas

When you click on get ideas you will be greeted with ad group idea’s, I usually switch to “keyword ideas” as it gives me an idea of how many people search for the individual keywords I came up with myself, as well as suggesting other keywords.

Now I can see how many monthly searches there are in Manchester for my own keywords.

And the tool will also suggest similar keywords that I may not have thought of to use in my campaign. The reason you want to do this is simple, You might come up with your own list of keywords, but if no-one is searching for them then you will never drive traffic to your website, so it’s best to know from the beginning, the highest searched keywords so that you can get your law firm in front of more prospective clients on google.

You can download the entire list of suggested keywords by clicking on download and choose excel csv.

On the excel spreadsheet that downloads there are some columns that I view as important and some that I like to get rid of. The columns I like to keep are “keywords” “average monthly search” “competition” and “suggested bids”.

At this point I will delete the other columns so that my spreadsheet looks like this:

Then I will sort the spreadsheet, by highlighting the average monthly search volume column and sorting it from largest to smallest, so that I can see the highest searched keywords. You can see what the excel sheet looks like at this stage by clicking on “Keyword Planner after sorting largest to smallest” (Downloads my excel file). Not every word in this excel spreadsheet is good for a law firm to use so now I sift through the list and delete anything that isn’t relevant. It’s possible that there are more time effective ways of doing this, but this is how I like to do it as I feel that it leaves no stone unturned. At this stage I simply look through the entire list, eyeball it and highlight any keywords that are relevant so that I can use them in my campaign. This will leave me with an excel sheet looking like this:

I’ll then go through and delete the rows that I haven’t selected for my campaign so that I am left with the keywords for my campaign. You can view my excel sheet by clicking on this link Keyword Planner after sorting so that it is only relevant keywords now (downloads my excel)

Now what an amateur would probably do at this stage is just throw all of these keywords into one campaign with one adgroup, but you want to create adgroups with relevant keywords so that you can get a higher quality score and pay less per click. (You can learn more ways to lower your cost per click here) In other words keywords related to family law would have their own adgroup, as would keywords related to personal injury and so on and so forth. Again there is probably a more time effective way of doing this but I like to organise them into my adgroups on the excel spread sheet, so I physically drag the keywords into relevant groups. After sorting I have now got some specific adgroups with really great long tail keywords. Here are the adgroups I’ve created in this campaign:

Manchester Lawyers

Manchester Attorneys

Manchester Law Firms

Personal injury attorneys

Personal injury lawyers

Immigration lawyers

Divorce lawyers

Family lawyers

Divorce attorney

Estate planning attorney

Employment law

Manchester Legal services

Real estate lawyer

Real estate attorney

And you can download my list by clicking on this link – Keyword Planner after sorting into ad groups (Downloads my excel file)

The reason you split your keywords into relevant ad groups is so that the ads you create for each ad group are more relevant to what the person searches for, which will increase your chance of getting a click for that keyword. To give you an example, if someone googles “personal injury attorney Manchester” they are much more likely to click on an ad that contains the words “personal injury attorney Manchester”, rather than an ad that talks about a family law attorney in Manchester. Having relevant ad groups will also improve your quality score meaning that you can show up higher on the page and pay less per click than your competitors will.

Now that I have completed my keyword research I will go ahead and create my campaign. To do this click on “campaigns at the top of the screen and you will be greeted by this screen.

Click on create your first campaign and then you will see this screen.

The type of campaign you want to create is “search network only” and you should select “all features” rather than standard. Name your campaign and start setting up the campaign by first of all choosing the location you want to target with your ads.

For bid strategy choose “I’ll manually set bids for my clicks” and enter your default bid, your daily budget should be your monthly budget divided by 30.4, so if I wanted to spend $1,000 a month on AdWords, my daily budget would be $32.89 ($1,000 divided by 30.4) from here skip the other options and scroll down and click “save and continue.”

The next screen will prompt you to create your first ad group and you will use the keywords and ad groups you created earlier to build your campaign. In this case I am going to start with Manchester Attorney’s. This guide will help you come up with idea’s to write great ad’s that resonate with your prospective clients, in this case I’m going to keep it simple yet relevant to the ad group. It’s important that the ad is relevant to the keywords in the ad group as this will increase your chance of getting clicks. It’s important to choose a relevant landing page for the ad’s so for example if your ad is about personal injuries then direct the visitor to a page on your website that talks about personal injuries and so on and so forth. If you want to learn more about landing pages and why they are so crucial to PPC campaigns then click here

At this stage is where the amateurs are separated from the pro’s because all of the keywords I have added at this stage are “broad match keywords” and broad match keywords in a search campaign are a recipe for eating up your budget. This article explains keyword match types in more detail, but as a general rule, I never use broad match keywords. They will eat your budget alive with irrelevant clicks. To quickly change the match type of all the keywords, go to the ad group, select all keywords, click “edit” then click on change match types, change broad match keywords to phrase match keywords and hit make changes.

I like to use at least 2 ads per adgroup, in some cases I will add 3 or even 4 ads per adgroup. This way I can test ad copy for clicks and optimise my campaign by learning which ad copy attracts more clicks. To add more ad’s click on ads and then click on the red button “+ad”

Go ahead and add all of the other ad groups that you have created in your earlier keyword research and write relevant ad copy for the ads in each ad group. Then go to your campaign settings and set the ads to “rotate evenly over 90 days and then optimise” or else choose “rotate indefinitely”

Make sure that when you have created all of your ad groups, that all keywords are either phrase match, exact match or broad modifiers. You will now want to go ahead and create some ad extensions so that your ads will really stand out.

At the very least you should add

Sitelink extensions – sitelink extensions explained

Callout extensions – Callout extensions explained

Call extensions – Call extensions explained

Location extensions – Location extensions explained

You can learn more about extensions in this guide

Something else that the pros will do from the offset is add negative keywords to the campaign from the beginning so that your ad doesn’t show up for keywords that won’t bring you any new business, you can click here to download our General Negative Keywords (excel download) and this article details how to add negative keywords to your campaign and why you should add them.

And that’s pretty much it to begin with! If you set your AdWords campaign up in this manner you should get off to really great start and you can be sure that your PPC campaign will be a success! If you want to know how to optimize your campaign going forward, check out our infographic detailing 50 ways to optimize your AdWords campaign.

If you are a lawyer who found this post and want to know how you can improve your AdWords campaign once it’s been set up, then be sure to check out this awesome step by step checklist to generating more leads for your law firm.

What most people don’t realise about Online marketing is that its mostly about traffic. You can design a great site, you can run CRO experiments all day, but your site is nothing without traffic/visitors. One of the most profitable ways of driving traffic to your site is through Google Adwords. You can also drive traffic, with a great SEO service or through social media, but SEO results tend to be much slower to provide an ROI and organic reach from social media is dwindling every day.

If you are new to Google Adwords Management and want to improve account performance, then this infographic is the perfect Adwords optimization bible for you! Once you’ve set up your adwords account, you are going to need to use some of the smartest strategies in the business to optimize it for better results. In the adwords optimization infographic we show you 50 ways that you can optimize your Adwords account, to help you increase Adwords account performance and ultimately get more leads.

From the simple stuff like adding negative keywords, all the way up to more advanced strategies such as “day parting” your bids and “SKAG’s”, this infographic covers some of the very best ways to optimize your campaign performance. But you don’t want to hear any more of my drivel, so check out the infographic below. If you would like to share it with anyone, be sure to shoot us an email and we’ll be happy to send you the original file. Happy optimizing!

Is your website getting a ton of traffic but just isn’t converting website visitors into leads? Let me guess – you’ve done SEO the right way, created some killer content and your organic rankings have been boosted as a result? On top of that you have set up and optimized a Google AdWords campaign, that is driving some great traffic to your site with all of the right keywords, but all of this traffic is proving to be just that… Traffic. If you have this problem then you need to start optimizing your landing pages so that they make it super easy for visitors to understand what you do, why they should work with you and why they should convert into a lead or a sale. Ideally when creating your landing pages you want to try to almost be psychic and give the visitor every piece of information that they are looking for.

Which will in turn allow them to convert easily as they don’t have to go looking around your site. After tapping into your “psychic super powers” you are going to want to test, test and test some more until your landing pages are primed for conversions (then test even further!). This beginner guide to conversion rate optimization from ConversionXL is a great place to start learning about CRO and the definitive guide to CRO from Quicksprout also includes some really great information. But if you are looking for some quick tips to increase your conversions, then you have come to the right place, because we asked 9 of the world’s leading Conversion Rate Optimization Experts for their top tips for increasing conversions and they didn’t disappoint!

Johnathan Dane is the Founder & CEO of Klientboost. He’s been interviewed by Google, webinared by KISSmetrics, and podcasted by Unbounce.

Multi Step Landing Pages:

If you think about it, most of what you want in life starts on a small scale.

– Want that significant other? Get their number first

– Want to lose weight? One healthier meal at a time

– Curious if that movie is good? Watch the trailer or read the reviews

Multi step landing pages are the introductory offer you see your masseuse giving away (50% off your first visit) or the Yes Ladder in sales. It’s a way of getting your prospects to take that first step into your funnel, without them being threatened.

If your landing page asks for name, email, phone number right off the bat and what your asking the visitor to do is a high ask, then test adding more fields and more steps to getting them to convert.

We’ve built our whole website around this approach with a single goal and a three step conversion funnel.

Scott Brinker is the co-founder and CTO of ion interactive, the editor of chiefmartec.com and author of Hacking Marketing. He is a passionate advocate for marketing experimentation and innovation.

Adopt Agile
After years of working in the conversion optimization space, I’m convinced that adopting agile is the single best thing a company can do to improve its results in conversion optimization. The more agile you are, the better your conversion optimization will be.

An agile marketing team can tackle a series of conversion optimization tests in short sprints, 1-4 weeks in length. They can run daily 15-minute stand-up meetings with all relevant stakeholders upstream and downstream to assure “message match” alignment and eliminate any roadblocks. At the conclusion of the experiments, they know exactly what they’ve measured and how to leverage it in production. Then they’re immediately on to brainstorm their next iteration.

Peep Laja is the founder of Conversion XL the world’s most popular conversion optimization blog, and top 1% optimization agency working with fast-growing companies

My Number One Tip – Forget Hacks!

You need to identify what actually matters. Forget “hacks”. Stop looking for shortcuts, and do the hard work that’s needed to get sustainable results. You need to do the heavy lifting and conduct user research as well as quantitative research on your website. Look at the ResearchXL framework to learn how.

Jacob Baadsgaard is a PPC & Conversion expert. He is the founder and CEO of Disruptive Advertising a leading PPC agency

Build A Detailed Buyer Persona

I’ve found building a detailed buyer persona(s) is a critical element to any effective CRO effort.

Most businesses start testing for the sake of testing which rarely leads to the desired outcome. Most businesses will have 4 – 7 buyer personas which can range a great deal from gender, age, income levels, likes/dislikes, etc. The key is focusing on the perceived pain of their customer and using the personas to craft a message that is relevant and compelling.

Taking the time to build a buyer persona is what builds the human element into your test which will often lead to much higher success rates. For tests we run with well built-out buyer personas we have a significant lift in performance well over 50% of the time.

Would you create the same experience for a 57 year old woman as you would for a 22 year old man? Sounds crazy right? Unfortunately most marketers don’t realize they are doing just that especially with the targeting control they have in their PPC campaigns.

Finally, marketing is a lot funnier when it gets personal so take the time to build out your personas well and come up with the next 3-6 months of tests you plan to run for each one.

Michael St Laurent is a conversion expert and an Optimization Strategist at Wider Funnel – One of the leading Conversion Optimization Agencies in the world.

Test removing sections from your page!

That’s right. Removing entire sections of a page is one of the biggest shortcuts you can take, in order to better understand what your visitors value. One of the most important lessons in conversion optimization is to learn to let your visitors tell you what is important to them, rather than deciding for them.

Challenge the idea that you know what your users perceive as valuable.

You will be surprised at what you learn. You may find entire sections of your page that you thought were valuable are actually making no difference, and you may discover a piece of content that you didn’t know people cared about.

Remember that an experiment is exactly that: an “experiment”. Every test doesn’t have to be the next generation of your page, and every test does not always have to move the needle forward. The fastest way to learn what matters most to your users is to take things away until you see a massive reaction.

You will find that when you remove certain pieces of content, your conversion rate changes dramatically. This is what you are looking for, and it means your visitors are telling you what is important to them.

Once you know the value of each of your value propositions, it is a lot easier to focus your efforts in the right place. Happy testing!

Samantha Kerr, is the CRO Manager at Hanapin Marketing, the world leading PPC Agency behind the PPC Hero Blog and Hero Conference – the world largest All PPC Conference series

I don’t believe there is one single tip anyone can give that is sure to increase conversions. However, I will discuss one of the most important things you should keep in mind when you’re looking for something to test or assessing any type of data. Your user and their expectations. To read more on this topic, check out my blog post on PPC Hero. Your users need to be at the forefront of your mind when you’re making optimizations to your landing pages. What do they expect to see when they land on your page? What is their intent? Ensuring you understand your users and know what information they’re looking for will help you send them to the most appropriate landing pages and deliver the content they’re looking for. If their expectations are met, they’re more likely to explore your site and move further down the funnel.

Kate Wilcox, is a CRO Coordinator at Hanapin Marketing, the world leading PPC agency behind the PPC Hero blog and Hero Conference – the world’s largest all PPC Conference series:

I’m sure most CRO folks would agree that there’s no single thing you can do that will most definitely boost your conversion rate every single time. This is why we test our little hearts out! I will however give you a solid piece of advice that will greatly benefit you in a grand majority of situations you may find yourself in: Create a dedicated landing page. Dedicated landing pages address and nullify numerous major issues that can cause friction for users including too much information and stimulus presented on the page, access to too many egress points, and lack of congruency or relevancy to the user intent just to name a few. Check out my recent article on PPC Hero if you want to read more about this specific topic. Bottom line, dedicated landing pages can ensure that you’re bringing relevance to the table in a succinct fashion. Aligning relevance can greatly benefit any page

At Legacy Communications we love Google AdWords and SEO. We hate bad marketing! In our opinion, bad marketing is any marketing campaign that doesn’t produce a positive return on investment. Some of the more traditional forms of advertising such as newspaper advertising, command really high fees and in our opinion don’t produce great results any more – unless you have a monster budget and don’t need to actively measure the ROI from your marketing campaign.

Because we love Google AdWords so much and hate bad marketing even more, we decided to create a Google AdWords Infographic to compare pay per click advertising with some other advertising platforms, to illustrate just how much more value you can get from a Google AdWords campaign versus some other advertising options. Whether you are looking to increase ROI on your marketing budget, or just simply measure the results of your marketing campaigns better, Google AdWords is the answer!

Overhauling or making changes to a website can be scary. There are many risks and questions involved. What if conversion rates go down or what if the experts you involve to make the changes end up hurting your business? These concerns are absolutely valid, but every business has to take risks to improve the conversion rate of their website. You must explore new opportunities and fight challenges with a calculated risk at the very least. However, it is quite apparent that most of the websites focus on aesthetics rather than conversions.

A conversion is an action that increases the visitors to your website and conversion rate optimisation is an online marketing process that increases the amount of visitors that convert into a customer. Most of the business takes conversion as a goal that adds value to the business. This usually takes the form of sales, leads, average order value, revenue per visitor, etc. It is essential that you implement additional conversions functions to increase revenue and gain more customers.

A few pointers on conversion rate optimisation are mentioned here.

Polishing your website navigation is essential for business. The objective of your side, top, and footer navigation is to make your website the most frequently searched one. It also ensures that the content is easily accessible. By understanding and analysing what is important for your target audience, you can intelligently craft your navigation menu.
There is a widely held misconception that forms on a website should be small and precise. Instead of assuming less is better, you should try and test multiple forms. Though initially, it may appear counter-intuitive, people may feel compelled to complete the process if your form is broken into multiple steps.
Product page optimisation is one of the most significant aspects of your website. There are plenty of ways by which you can tweak and test these pages to increase your store revenue. By considering some of the basic elements such as selecting the right colours, labour over your layout and including the best call to action may help you achieve the desired results.
Make your homepage an open door for the rest of the website. Do not crowd your homepage with too much information – it can make your site confusing or slow to load. Instead, use your website’s home page space to optimise for conversions by keeping it simple and easy to navigate.

Outsourcing certain tasks for a business is not an entirely new concept. In fact, it has become common for many businesses to outsource tasks that require the expertise of experienced professionals. Digital content marketing is one of the services you can outsource to a seasoned digital agency if you want a more cost-effective and easier way to attract customers for your business. By hiring a digital agency, you have access to all the necessary skills you need without worrying about adding additional staff to your payroll. Even if you understand digital marketing, you may not have enough time for it if you have your clients to worry about. Hence, the best thing to do is to hire a digital agency, which you can trust to create and manage your online marketing campaigns as you focus on running your own business.

A digital agency can conduct market research and analyse the important data about your customers, industry, and competitors for you, so you do not have to deal with all the guesswork. After market research and analysis, the agency can start creating a custom plan or map out a set of strategies with the best interests of your business in mind. That way, you can be sure that the digital marketing agency can create a successful SEO, digital marketing, social media marketing, PPC, or content optimization strategy that can generate leads and attract more customers.

The goal of a digital agency is to assist manage its online presence and boost sales. Teaming up with a seasoned agency can be better than doing all the work yourself. They have experienced professionals who can understand what works best for your needs and develop strategies, such as an optimized website, content marketing, and PPC, to lead to maximum conversions. If you have an existing digital marketing campaign, the same agency can review and suggest improvements that can optimize and make it better and more effective for your business.

Having a website or social media account for your business does not automatically guarantee success for your online business. You need to hire a digital marketing agency that has years of experience and proven expertise to increase the online presence of its clients effectively. A digital marketing agency aims to leverage marketing strategies on online and digital platforms to generate leads and ROI for your business. Hence, they offer a range of services that can help boost your online presence, including content marketing, pay-per-click, social media marketing, search engine optimization, and conversion rate optimization.

There are many ways that a digital marketing agency can improve the chances of your business succeeding online, and one of these is managing your online presence. You might think that you can do that yourself or hire additional staff to save money, but if you think about all the other important tasks you must do for your business, you will be surprised to know how much you have on your hands. If you hire new employees for it, you will have to worry about their pay, training, and benefits, too. Hence, it is recommended that you hire a digital marketing agency to avoid the guesswork, extra costs, and hassle.

A digital marketing agency can take the burden of managing your online presence off your mind, so you can focus on the money-making and client-engaging aspects of your business. Successful digital marketing campaigns involve a lot of research and data analysis to understand market trends in your industry and your customers. The agency will come up with a digital marketing plan that is customized to the needs of your business. The goal of the plan is to maximize your profits by increasing your online presence. Experts will be working with you, so you can be confident in their ability to identify and understand the digital marketing strategies that can lead to more leads and maximum conversions in the long run.

This past week, it seemed like the entire world was talking about Donald Trumps victory in the US presidential election. The result was surprising, given the many controversies that hit Mr. Trump’s campaign and with all of the polls indicating that Hilary Clinton would win the election by a clean sweep. But the American people felt differently, Mr. Trumps victory is a clear indication that the Yanks are disillusioned with politics and it would appear that Donald Trump offered the only clear alternative to both the Democrat’s and the Republican parties. People from all over the world reacted to the victory, with social media blowing up and the result of the US election was felt around the world. We decided to summarize all of the best reaction to the election in one handy dandy infographic that covers everything from the funniest reactions, to reactions from the world of sport and everything else in between. We hope you enjoy it!

Hiring a digital agency for your SEO affairs is certainly not an easy task. When looking at an SEO agency, you should ask these 5 important questions before making a hiring decision. These particular questions will give you a better idea as to which company is best suited for the job.

What Is Your Professional Philosophy?

Search engine optimization (SEO) methods differ greatly from one client to the next. For example, one digital agency will handle the promotion of your website differently than their competitor. One SEO company may specialize in link building while the specialty of another may be content marketing. There are quite a few ways to bring about great SEO results for a client. A potential digital agency should tell you why they use their particular methods and how it can help your business.

Do You Outsource A Portion Of Your SEO Projects?

Some SEO companies take on so much work that they are not able to handle all of the projects personally. For this reason, a few agencies will outsource the work to people outside of the company. These outsourcers usually don’t have the level of experience and knowledge needed to rank your website in the search engines. To keep your website out of the hands of inexperienced workers, refuse to work with agencies that do not do 100 % of the SEO work on all of their clients’ websites.

How Do You Stay Current On Changes in Google’s Algorithms?

A competent SEO professional will attend conferences, read countless industry articles and attend webinars to keep abreast of SEO changes. The industry can change in an instant, so it is vitally important for SEO workers to remain up-to-date on issues that can affect the businesses of their clients.

Unfortunately, there are still digital agencies out there that use outdated SEO practices. To ensure that these methods aren’t being used on your website, ask about the education practices of the professionals at a digital agency.

Do You Work With My Competitors?

Ethical SEO companies will tell all of their potential clients if they are or have worked with one of the clients’ competitors. If it turns out that the agency does work with one of your competitors, you will need to figure out whether you as a business owner are comfortable with this. During this time, you will want to think about whether you can deal with potential breaches of confidence from your SEO agency. If the idea of this bothers you, seek out SEO services elsewhere.

How Often Will The Two Parties Be In Contact?

You do not want to sign up for SEO services at a digital agency, only to have your point of contact fall off the face of the Earth. You will want to figure out how often you will receive status updates from the account manager at the agency, as well as determining the channels of communication that you can use to ask them questions or have them address concerns. For example, will you be contacting them through email? How often? Will the point person at the agency be available by phone in an emergency? Determining this beforehand can better ensure a smoother working relationship with your SEO agency.

Why you should consider hiring a PPC management expert

Even though Pay Per Click (PPC) and SEO can be complimentary to one another when it comes to marketing online businesses, PPC definitely has its own valuable lane and a lot of business owners choose to take it with the help of a PPC management expert.

With the constant changing of Google’s algorithm and the need for companies to sell their services and products as quick and efficiently as possible, PPC is a popular choice for businesses of all sizes.

PPC or SEO?

As discussed above, Google has moved (and often still does) the goal posts when it comes to businesses getting quick ranking results from SEO. This means that PPC is a good option if you want to achieve relatively quick sales and/or results.

If you feel that you have already conquered SEO and are happy with your rankings, its important for you to know that they can quickly turn sour if a professional SEO has not been minding them. This can result in seeing your SEO efforts going down hill without any real understanding as to why.

It is true that PPC does have some of the same confusing terminology that SEO uses. The latest changes will also still need to be kept up with, but this is something that a PPC management expert can support you with.

All about PPC management

If you have concluded that PPC is the right choice for your company, then investing in a PPC management expert is the best way forward. While PPC can be much faster when it comes to acquiring leads than SEO, it needs to be executed and managed properly in order for it to be effective.

A PPC management expert has the skills to attract sales within minutes of your advert being published, as they will have researched current trends, effective keywords, and pitfalls to avoid in regards to your business and what it offers.

It is true that PPC advertising platforms such as Google AdWords and Facebook make the set up of PPC advertising campaigns user-friendly, but without full knowledge of what you are doing, you could end up wasting a lot of time and money. One PPC management expert warns about the risk of running a “dead AdWords account’ in this insightful article.

As well as the risk of losing money on ineffective keywords, you could also succumb to sneaky tactics to get you to spend more money than you actually need, in order for your campaign to be a success.

Tweaking your campaigns

If you are a part of a large company you will need to tweak your PPC ads in order to compete with similar business. You will also need to look at adjusting bids and landing page information to maintain an optimum quality score.

Reliable PPC management companies will have expert staff on hand, who can manage the end to end process of your adverts, campaign and can suggest creative ways in which you can win more bids.

Having a PPC expert managing your AdWords campaign will mean that you are not spending hours at a time on your computer. This frees up your time to invest in other areas of your business that you are best at, when it comes to making your business grow and succeed.

If you want your PPC campaign to run smoothly, be cost-effective and time efficient then employing a PPC management expert will be a smart move for your business.