How To Build A Cheap Website On A Budget

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If you are a business owner in the 21st century, your business needs a website, you simply can’t afford not to have one! But you might not be able to afford to hire a professional website designer for many reasons, you might have had a bad year, you might be running a start-up on a shoe-string budget or maybe you just don’t believe in digital marketing and don’t want to “waste your money on modern marketing”, to help you create that world-beating website, we have put together this short video that details 5 tips to build a cheap website for your business on a budget. In the video our principal consultant Mícheál Brennan, explains the 5 ways we’ve identified that you can build a professional looking, but cheap website for your business without spending thousands, using resources like free website builders, WordPress theme libraries, online training and more!

We can’t wait to see all the great websites you create using these tips!

Full video can be viewed here: How To Build A Website On A Budget – SMBclix.com – YouTube

Website Tips for a Successful Digital Marketing Strategy

In today’s competitive world, businesses are trying various marketing strategies to stand out from the crowd in a bid to get more customers. Since a lot of the war goes on in the online world, where websites are the commonly used marketing tools, it pays to optimise your site using time-proven strategies that will give you results in the shortest time possible. Presented here are website tips for a successful digital marketing strategy you can implement to supercharge your website marketing efforts.

A visually appealing homepage

Visitors need only seven seconds to decide whether or not they will stay after landing on your home page. This is the kind of impatience displayed by the typical online user, and it is important to grab their attention within this short time frame.

The best way to capture their attention is to have a visually appealing homepage with well-laid-out information so that they don’t spend their precious time searching for important items on the home page. Other than captivating the visitors’ attention the very first time, this digital marketing strategy also decreases bounce rates, increases conversions and improves search engine rankings.

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Responsive website

Another important digital marketing strategy worth considering by every website owner is that you have a mobile-responsive website. The reason for this is that mobile traffic has increased over desktop traffic and will continue to do so. The number of people using mobile devices such as smartphones and tablets is more than the number of people using desktops and laptops to access the internet. By having a responsive website, therefore, you will be tapping into this enormous chunk of mobile traffic for the success of your business.

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Unique and quality content

No digital marketing strategy will ever succeed without the inclusion of regular, fresh, unique and quality content. As it’s always been said, content remains to be the king. Users come to the internet to search for information, and if you can provide them with the right kind of information they need, you will become an authority figure whom they can run to each time they need relevant content. Other than meeting the user’s needs for quality informationunique content as a digital marketing strategy will also see you get better rankings in the search engines where you will have access to lots of free and targeted traffic.

Social-media

Social media integration

Social media integration is another important aspect of a successful digital marketing strategy. Most consumers spend a considerable portion of their time on the social media platforms when online, and it is only prudent to reach them where they are already spending the bulk of their time online.

Besides, having an active social media presence will help you build a formidable following that will bring you fresh leads and sales at will. This is not to forget the SEO benefits that such a following will have for your business.

If you would like to learn more about how a great digital marketing strategy can help you grow your business, why not take advantage of our free digital marketing review?

Small Business Marketing Series: Four Inexpensive Places to Market your Small Business

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Marketing is crucial for any small business that hopes to stand out from the crowd. Unfortunately, new business owners often face a lot of hurdles in raising funds for small business marketing, compared to the larger enterprises which have full marketing departments with considerable budgets.

But this should not be the end for small businesses as far as marketing is concerned. There are a few places that small businesses can use very effectively to get considerable exposure. Here are four inexpensive places ideal for small business marketing:

1- Social Media

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Social media is one of the top inbound marketing options for small business marketing. At just a fraction of the cost, you can put your products and services before the eyes of millions of users on the various social media channels. The fact that there are plenty of social media platforms adds to your diversity and convenience in the sense that you can target your marketing based on different demographics that suits your marketing.

2- Blogging

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Blogging has always provided a nice avenue to give fresh and quality content to customers and also to attract new customers to businesses. All you have to do with blogging for small business marketing is to focus your efforts on producing thought provoking, well researched and SEO optimized content on a regular basis.

When you do this consistently, your blog will start to build up a following besides getting ranked in the search engines where you will have an added advantage of getting highly targeted traffic to your business. Blogging should thus be considered as a very important part of your strategy for small business marketing.

3- Local Marketing

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There are several local online business directories like yelp or hotfrog, which allow companies to post their names, description of services or products offered as well as the contact details. Listing your business in such places will give you additional exposure to potential clients who use such directories to find products or service providers.

In addition to listing your business in local online directories, some of them will allow you to promote coupons and other special deals to the people in your region, hence, making this form of local business marketing very powerful. Additionally, you won’t have to spend a lot of money to achieve all these.

4- Exhibiting Live

And

In Person At Trade Shows

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The use of trade shows is another you can use for your small business marketing. With trade shows, you get an opportunity to interact with potential customers where you have a chance to tell them more or even give live demonstrations of your products and services.

From such events, you can collect a list of potential clients whom you can follow up later. The only caveat with trade shows is that you will have to travel to the places where they are being held, and this might prove tricky at times.

These are just but a few of the places where small business marketing might bear some good fruits. But you shouldn’t forget about others such as participating in local events, networking, giving free samples out at your local supermarket amongst others.

4 Killer Real Estate Marketing Ideas for 2023

It is undeniable that there is millions to be made from the real estate industry, IF you have the skills to market yourself properly. With the Real Estate Market in many cities like New York, Toronto, London and Dublin hotting up like never before, property owners can benefit hugely from having a top class Real Estate broker that can sell their property quicker and at a higher price. If you consider yourself to be a top class Real Estate broker, then you need to market yourself as such and to ensure that you too get a piece of the pie, you must refine your marketing strategy, and align it with the changes and current trends in the industry. Here are four killer real estate marketing ideas you can implement for a complete turnover of your real estate marketing and to ensure that you get more listings and more sales making 2023 your most successful year yet!

 

Set time apart to work on the business and the marketing

However great your real estate marketing ideas might be, you will never see any worthwhile results if you can’t set some time apart to work on your business and refine your strategy. If you have a desire to grow your business, you have to dedicate time where you do nothing but focus on the business. For instance, set aside one day in a week to work on planning, improving and implementing new strategies geared towards making the business more efficient and profitable.

 

Identify and target one market at a time

Amongst your real estate marketing ideas, you need to identify and target one market at a time. This is very instrumental when you are thinking about expanding your business. All you have to do is to identify either one type of property or a market segment and give it all the attention it deserves to enable you to become profitable. What is your niche? Is it apartments? Is it Town homes? Is it Commercial Real Estate? If you don’t have a niche is there a gap in the market that can become your niche?

In this manner, you will come up with specific and highly targeted real estate marketing ideas necessary for great results. Avoid the temptation to think that the grass is always greener on the other side because you will keep on moving from one strategy to another before you make any profits.

 

Think about Domination

After identifying and targeting a specific market, your next real estate marketing ideas should revolve on how you can dominate that market entirely. This implies that you come up with powerful marketing strategies that will give you complete dominance over that market so that you get most if not all of the business available.

For you to realize this, however, it is imperative that you have a powerful intent to accomplish big things for your real estate business. Wishful thinking will take you nowhere when you intend to dominate the real estate market. Don’t be afraid to think outside the box – Thinking of putting your face on a bus or on a bench? Forget about it! Why not shoot a quick intro video of the property you are listing and push it out on youtube, as an ad that serves to people within a 20 mile radius of your property.

 

Use your current clients to lead you to next clients

Without getting more customers, growing your real estate business will be a nightmare. One of the secrets real estate marketing ideas used by the pros all the time is to use their current clients to lead them to the next client.

For instance, when you encounter a client looking to buy or sell a home, they will often know a couple of people in the same situation. All you need is to use your skills to get this information from them in a clever manner, and you will have added one more lead to your list, which you can follow up and close if possible. Maybe a referral bonus or something along those lines will get you more referrals? Think about how you can use your current client base to get you more clients.

Consider using these real estate marketing ideas in 2023 to transform your real estate business and enjoy the fruits of success. If you want to learn the possible benefits a digital marketing campaign might have for your Real Estate Firm then talk to us by requesting a free review here.

Five Reasons To Spend Your Marketing Budget On Digital Marketing

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Gone are the days when businesses craved television, newspaper and radio ads. Such traditional advertising methods are not only expensive nowadays but they are not well targeted meaning they offer no guarantees of getting the best returns on the marketing budget. As a result, the internet has provided a much needed alternative with the advent of digital marketing.

If you are still wasting your money on traditional marketing methods, here are five reasons to convince you that you need to start spending your marketing budget on digital marketing instead:

Digital marketing provides a level playing field

With digital marketing, the playing field is levelled for both small and big businesses. No matter the size of your enterprise, you can compete effectively with the industry leaders if you have a solid digital marketing strategy. It is a free for all playground where your success is determined by your strategy and not the size of your business or the size of your marketing budget.

It is easy to measure the results from digital marketing

A common marketing joke is that “5o% of my marketing works, I just don’t know which 50%” – Unlike traditional marketing methods, digital marketing gives you real-time results on what is working and what is not working as far as your marketing campaigns are concerned. It gives you access to advanced analytics capabilities that will let you evaluate key metrics of your digital marketing campaigns.

For instance, you will get to know the exact amount of traffic you generate, the demographics of your audiences, their location, behaviour, devices used to view your ads, etc. These will, in turn, help you to fine tune your campaigns for maximum results.

Instant results

Digital marketing methods, like Google AdWords, for example, have the potential of generating immediate results for your advertising campaigns. It is possible to set up a campaign and start making sales while at the same time getting real data for further optimisation. You don’t have to wait for weeks or days to evaluate the performance of your campaigns as is usually the case with traditional forms such as billboards and magazine ads.

Control over your audience and budget

Perhaps one of the greatest benefits of digital marketing is the ability to choose the particular people to see your advertisements. With digital marketing, your adverts are targeted to individuals who have shown interest or are likely to be interested in your products or services. In return, you stand a chance of getting higher ROIs since the ads are not just targeting any Tom, Dick or Harry.

Most of the consumers are spending more time online

The immense growth of the Internet and increased use of mobile devices have seen the number of people accessing the web rise exponentially. Many people are turning to the Internet for entertainment, to interact with friends on social media, search for goods and services and read products reviews before they can make a purchase. In 2005 there were 1 billion internet users, this number had risen to 2.8 billion users by 2014 and it is estimated that by 2020 there will be 38 Billion devices on this planet, therefore, it makes perfect sense for any business to spend their marketing budget on digital marketing since this is where the consumers like to spend most of their time. Digital marketing allows you to reach all of your potential customers across all of their devices. If you want to fish, you go to the river and not the desert.

If you want to talk to us about your own digital marketing campaigns, you can get in touch with us here.

Four Ways You Can Use The Google Keyword Tool For Market Research

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Thorough market research is very vital when thinking of establishing any successful business, either online or offline. The Google keyword tool can be a blessing to people who are looking forward to venturing into the online landscape. Other than the fact that it’s free, it also offers superior market research functionalities that even some of the paid keyword research tools don’t have. Here is a look at some of the things you can do with the Keyword Tool when conducting your market research for maximum profitability-:

Know if there is demand in your niche

A business can only be profitable if its products or services are in demand. Google keyword tool enables you to determine if there is any demand in your industry and whether the demand is high or low for the particular goods or services.

For instance if you were thinking of starting a construction company in Toronto, you could use the keyword tool to search for relevant keywords like “construction company Toronto” or “construction contractors Toronto” and gauge interest in the potential business by the number of people that search for these and similar terms in Toronto each month.

Know the location of the demand

Knowing where your goods and services are required is paramount once you set up your business, and you want to start advertising it. With Google keyword tool, you can locate the specific geo-locations where the most people are searching for your goods or services.

With this information, you will find it easy to tailor your content and advertising campaigns to target these regions for higher returns on your advertising budget.

Spy on your competition

Information about your competitors is also crucial when conducting your market research. You need to know the kind of competition you are running into and if you are in a position to dislodge them or compete effectively with them. The Google keyword tool provides you with an ingenious way to discover various keywords being used by your competitors.

To try this simply paste your competitor’s website address in the “your landing page” section and the keyword tool will crawl the website and list keywords associated with that particular site. This information is invaluable when strategizing on how to craft winning marketing campaigns that will enable you to dominate your industry.

Help you choose the right domain

The domain name for your online business is important for various reasons. In addition to branding purposes, the domain name is instrumental in search engine optimization – a free source of targeted organic traffic. Depending on the keywords you unearth from Google keyword tool, you can choose a domain name that will help you brand effectively while at the same time enhancing your organic search results.

There are several other things you can do with the Google keyword tool, but as far as market research is concerned, the points mentioned above will help you gauge if there is a market in a specific city or country area for your product or service. You will also find it to be immensely useful when setting up your Google AdWords campaigns and in tweaking them to get better results and increase your ROIs.

Three Google AdWords Features You Need To Use In Your Campaign

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Google AdWords is an incredible tool when it comes to advertising online. With all the features and settings it has, it may not be possible to master the functionality of each feature and know when and how to use them. However, Google AdWords has certain features, which are incredibly useful but are often ignored by many users. Here are 3 of the features that you probably didn’t know were available in Google AdWords that can help you build more successful campaigns:

Use Ad Extensions to increase click through rate

Any additional information such as product information, phone number or page links on your ad has the potential to help you get more clicks when the ad is displayed. Other than increasing the average CTR by close to 30%, an ad with an ad extension can buy you valuable real estate when it’s shown in the top searches. Sitelink extensions can help you direct the user in a specific direction, call out extensions can help increase click through rate, call extensions allow the user to call you directly without ever visiting the website. This great AdWords cheat sheet from Wordstream will help you learn more about ad extensions.

You can save money with the search term reports

The search term report is an awesome feature that shows you the particular search terms that triggered your ads and how the ads performed. Most people are fond of focusing on the keyword list alone, yet through the search term report, they can discover particular phrases that are driving ton’s of traffic and which qualify to be included as one of the keywords in the relevant ad group.

You can also use the search terms report to find keywords that trigger your ad but are bad for your campaign. In such a case, it should be added to the negative keyword list. An example would be if you were a barber in London looking to get more customers into your store and advertised for the keyword “London barber”, if you found that someone clicked on your ad and got to your site after searching for “London barber jobs” or “London barber courses” (which are no use to you because you aren’t hiring or teaching) you could add those “bad” keywords as negatives so that they don’t trigger your ad any more. Less money wasted on bad keywords means more money spent on good keywords.

Set AdWords to serve your ads during certain times

Unless you have a global audience, you don’t want your ads to be served all the time. Many people aren’t aware that you can set your ads to be served during specific times of the day. Though your ads are served when relevant searches come through, it doesn’t imply that showing your ads all the time is a good optimization for your campaigns or ads budget.

Through the dimensions tab, you can tell the exact times when the ads were served as well as the particular times when you have the highest and lowest impressions, clicks or conversions. You will then get an insight into when your ads are most successful so that you black out the timeframes that are not pulling in good results by setting up ad scheduling.

In addition to maximising on the best time frames, you can also adjust your bids for maximum results during the different times of the day. For instance, you can adjust the bids upwards during the competitive times for maximum exposure and reduce them when the traffic slows down.

It is surprising to note that these simple but effective tips are usually ignored by many people using Google AdWords. Incorporate them into your campaigns and see a change in the results you get. For more idea’s be sure to get in touch with our team.

5 Reasons Why You Should Use A Google Adwords Partner Agency

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Using a Google AdWords Partner Agency is one of the smartest marketing decisions you will make. With the entire world going digital, Pay Per Click advertising has become one of the most cost effective and measurable forms of advertising, as it allows you to get in front of prospective customers, at the exact moment they are searching for the goods or service you offer and you only pay if they click on your ad.

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There has never been a more cost effective form of advertising before now, in days gone by spending money on marketing was like throwing s*** at a wall and seeing what sticks, with PPC marketing you know where every single penny has been spent and can measure the return on investment down to the last cent. At the forefront of PPC marketing is Google AdWords. The power of Google AdWords is in the hands of the person managing the account which is why Google created the Google Partners program, to weed out the cowboys who will take your money and waste it on a terrible campaign. A badged Google Partner Agency has real experience managing AdWords campaigns, has conducted themselves within Google’s code of conduct and has passed the same exams as Google’s own AdWords support team. So with that we wanted to highlight the top 5 reasons why we think you should use a Google AdWords Partner Agency to manage your AdWords campaign.

They Will Save You Money – A good Google AdWords Partner Agency will save you money by setting up your account correctly from day one. They won’t make the same mistakes that you will when setting up your own campaign, such as using broad match keywords. This will ensure that your campaign is optimised from day one, that you can start getting leads from day one, and that your PPC budget gives you a return on investment from day one, without wasting any of your budget and saving you a fortune in the process.

They Will Grow Your ROI – A Google Partner Agency will have years of experience managing Adwords campaigns, this means that they’ve made the mistakes already and learned from them. They have learned what works well for clients and used those lessons to create better campaigns that have a better ROI. An example where we increased ROI was when we increased leads at Masterkabin by over 600% without increasing ad spend. Obviously the increased volume of leads increased their sales, meaning they got a lot more revenue for the same ad spend. If you want to know how we did this you can read about it here.

They Have Passed The Same Exams As Google AdWords Support – One of the criteria for getting the Google Partners badge, is that an agency needs to have at least one AdWords Certified Professional in house, this means that they have passed at least 2 AdWords certification exams. To pass these exams you need to score at least 80% or higher, so you can be confident that when you are working with a Google AdWords Partner Agency, they know the AdWords system back to front and know how to work with it to achieve the best results for your business.

They Are Not Google – Google is Google, it’s a great company with great people but Google AdWords support can sometimes be a bit one dimensional as their knowledge is only of the Google AdWords System. They won’t be able to advise you on optimising your landing page so that it converts more visitors into leads. Matter of fact they won’t be able to offer you any help when it comes to website conversion optimisation. It’s in Google’s interest to optimise your campaign for clicks as it makes them more money, it’s in a PPC agency’s interest to optimise your campaigns for conversions as it increases your ROI. An AdWords agency will only view getting a click as the beginning of the battle, they will help you win the war by helping you create pages that increase conversions. You pay them to help you get the most out of your AdWords budget, but getting the most out of your AdWords budget isn’t just down to the set up of the campaign, there is many other factors that can help you increase leads and an PPC agency will think of all these factors when working on your campaign.

It’s In Their Interest To Grow Your Business – If you work with an AdWords agency, it is in their interest to provide you with kick ass digital marketing services. This allows them to retain you as a customer and help them grow their own revenue. It’s simple really; by growing your revenue they can also grow their own revenue and their own business. If an AdWords campaign managed by a Google Partner isn’t giving you an ROI, then you can stop using them meaning that they lose a customer, you can tell other business owners what a waste of money Google Adwords is and how their agency wasted all your money, you can even complain directly to Google about them, meaning they might lose their Google Partner Status. Being a Google Partner means they can be held directly accountable. If your agency isn’t a Google Partner then they aren’t accountable to anyone. Therefore it is in their interest to get you a great ROI from your budget, so that you continue to use their services and that you also recommend their services to other business owners, who can also benefit from PPC advertising.

SEO Keywords For A Real Estate Agent

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From time to time we upload keywords that can be used by different industries for their SEO strategy. Today’s upload covers keywords that a Real Estate Agent based in Toronto should use for their search engine optimisation. You can view the slide deck by clicking here. This slide deck will be useful for anyone in the Real Estate industry that is based in Toronto or the GTA so please feel free to share it.

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If you want to know how we pick keywords for our SEO campaigns you can learn how to do it for yourself by reading our recent blog “how to build a winning SEO strategy”. This blog uses the example of a Boston lawyer, but the principles can be applied to any business. If you would like to get an in depth keyword analysis for your business then don’t hesitate to contact us today.

In other news we are through to the semi final stage of the Cork Digital Marketing Awards in 2 categories, we are very excited at the prospect of taking a prize home!

SEO Keyword Research – How To Build A Winning SEO Keyword Strategy

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The key to a winning SEO keyword research strategy is in choosing the right keywords. It’s also in avoiding falling foul of Google’s continuous updates, but that’s a story for another blog! This blog details how we find the best keywords for our SEO campaigns and the tools we use to find them.

The first tool we use isn’t an obvious one, but it’s a tool that every single person has access to: it’s our brain. That’s right, the first thing we will do when we are trying to come up with great keywords is think “what would we google?” for instance if we were looking for an SEO company in Dublin, we would probably google “seo company Dublin” so this might be a good keyword when creating an SEO strategy for a Dublin based SEO company.

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Now personally when I am learning I like to see examples, because it helps me understand everything better than
without an example, that’s why for this article we will use the example of a lawyer based in Boston that specializes in Personal Injury and Medical malpractice. If you know a personal injury lawyer in Boston, they might find this blog interesting so please feel free to share!

If I wanted to find a personal injury/medical malpractice lawyer in Boston I would probably Google a combination of the following keywords:

  • Personal Injury Lawyer Boston,
  • Boston personal injury lawyer,
  • Personal Injury Attorney Boston,
  • Medical malpractice lawyer Boston,
  • Boston medical malpractice lawyer,
  • Medical malpractice attorney Boston.

Stage one complete! Using my brain alone I have come up with 6 possible keywords to target for my SEO strategy. I think that with your first SEO strategy you should try to target 6 keywords. You can begin to add more keywords after you have achieved a good ranking with these keywords, but as a general rule the more keywords you choose the harder it will be to rank for each keyword, because you simply won’t have enough time. Choosing a smaller number of focus keywords, will allow you to focus your efforts on those keywords.

I’ve come up with 6 keywords by just thinking about what I would Google, but how do I decide if those keywords are worth targeting? The answer is in the search volume for these keywords, basically if a keyword has a high search volume, then I will get more benefit from that keyword if you rank on page one, than I would if I rank for a keyword with low search volume.

There is a number of tools you can use to check the search volume, I use the Keyword Planner tool provided by Google AdWords.

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You have a few different options with this tool but I usually choose “Search for new keywords using a phrase, website or category”. I choose this option, because it will first of all give me the search volume of the keywords I have come up with and second of all it will suggest similar keywords. You will want to choose the location you are targeting (in this example I’ll choose Massachusetts) and you also have the option to choose broadly related keywords or only closely related keywords.

I usually stick with the broadly related idea’s because it can throw up some diamonds in the rough and I find the “closely related ideas” section can have the odd glitch. I enter the keywords I have come up with myself and hit “get ideas”. When the results come in it will show adgroup ideas by default, I’ll switch this to keyword ideas, so I can see the search volume for the individual keywords I have come up with using my “brain tool”. Here are the search volumes for my keywords:

  • Boston Personal Injury Lawyer – 170
  • Personal Injury Lawyer Boston – 170
  • Personal Injury Attorney Boston – 30
  • Boston Medical Malpractice Lawyer – 40
  • Medical Malpractice Lawyer Boston – 10
  • Medical Malpractice Attorney Boston – 10

I will then look through the suggestions to see what other keywords could benefit my campaign. I think it’s best to sort them highest to lowest so you see the keywords with the highest search volume. Some great keywords that the tool suggested are as follows:

  • Medical Malpractice Lawyers in Ma – 110
  • Boston Car Accident Lawyer – 70
  • Boston Injury Lawyer – 70
  • Malpractice Lawyers in Ma – 70
  • Boston Personal Injury Lawyers – 30
  • Medical Malpractice Massachusetts – 30
  • Boston Personal Injury Attorney – 30
  • Car Accident Lawyer Boston – 30
  • Boston Personal Injury Attorneys -20

Using our tools we now have 15 possible keywords that have a monthly search volume of 890 potential visitors from Google.

The next step is to whittle these 15 keywords down to a maximum of 6 keywords. There is two factors to take into account when doing this:

  • Search volume
  • Difficulty

The reason to choose a keyword with a high search volume is pretty simple, if more people search for a keyword and you rank for that keyword, then it gets you in front of more potential clients each month.

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o find out a keywords difficulty you should check out this article from niksto.com on keyword difficulty. If you don’t have any access to the paid tools that are mentioned, then you can at least use Google’s keyword planner tool to judge the traffic from a specific keyword. You can download the full keyword list the planner presented as an excel file and next to each keyword it will give a “competition” score between 0.00 and 1.00, basically if a keyword’s difficulty is 0.30 it has lower competition than a keyword with 0.97 and could be easier to rank for. This keyword competition is based on the number of people that are bidding on the keywords in their AdWords campaign though, rather than how hard it will be to rank organically so the information may be a little skewed, that’s why I feel it is best to use the keyword difficulty tool from Moz Pro.

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Moz has a number of different tools that can help your SEO campaign, you can sign up to a 30 day trial and take advantage of these great tools to help you build your keyword strategy. When I run my 15 prospective keywords through the Moz tool it indicates that the difficulty for these keywords averages around 43%. No keyword is really high or low, so from a difficulty point of view, there is no advantage of using one keyword over an another. Given that fact I would now choose my keywords based on their monthly search volume alone. If some of the keywords had a higher difficulty rating, then I would favour the keywords with a lower difficulty rating and higher search volume, but in this case they are all around the same in terms of difficulty so it’s best to go with volume. With everything accounted for, I would probably choose the following 6 keywords as the basis for my keyword strategy.

  • Boston Personal Injury Lawyer – 170
  • Personal Injury Lawyer Boston – 170
  • Boston Injury Lawyer – 70
  • Boston Car Accident Lawyer – 70
  • Medical Malpractice Lawyers in Ma – 110
  • Medical Malpractice Massachusetts – 30

If I rank for these 6 keywords, they could potentially bring 620 extra visitors to my clients website each month. The next step is to create content for and optimise my pages for my chosen keywords. If you like this blog on SEO Keyword research, stay tuned for our next SEO blog which will follow on from this one and detail the next step in your SEO strategy – optimising your website for your chosen keywords. Stay tuned for part 2!

To get a free review of your digital marketing click here.